Research On Evaluation And Improvement Of Service Quality Of RC Property Company

With the development of the economy,the residents' consumption structure is upgraded,and the competing in real estate industry is also turned to the service competition from the explosive development.The property services,in the context of the upgrade of the consumption structure,are also re-examining their service roles,starting to provide more and more high-end and more diversified services.The service for the sales center provided by the property service enterprise is rising in this context.The service for the sales center is different from the service provided by the previous property service enterprises,it aims at not only the staff of sales center,but also the customers who mean to buy property in the sales center.This requires the property service enterprise to study the characteristics of both parties,not only to serve the staff of the sales center,but also to serve the customer.Since entering the Shijiazhuang market more than two years before,the development of the RC property company has been very good.With the fast development of the property development,the number of sales center RC property served is continuously increasing,and the problem began to emerge after the development is too fast.The main reason is that the property service enterprise did not put the demand of the sales center in the first place,and there is a lack of communication with the staff of the sales center,and all things are from the perspective of experience.This requires the RC property company to set up a scientific and effective service quality evaluation system,and timely understand the staff of the sales center needs,formulate the service plan,improve the service quality,improve the service ability of the property company,and finally realize the long-term development of the company.The first chapter introduces the background,purpose and significance of this study,and the contents,methods and ideas of the study.The second chapter introduces the domestic and foreign research status,the definition of the relevant concepts and the introduction of the basic theory,and summarizes the theory of service quality.The third part introduces the service concept of the RC property company and the present method of service evaluation.The fourth chapter is carrying out the investigation and analysis on the staff of the sales center,the management of RC property company and consumer in the sales center.And a survey is conducted in the competitive enterprises,so as to serve as an important theoretical basis for improving the quality of service of sales center provided by the RC property company.The fifth part analyses the existing problems of the services provided by RC property company and the reason of the problems based on the survey results.In the end,the aim of improving the service quality of the RC property service company is put forward,and to ensure the increasing of the market share and the steady improvement of the profit of the enterprise can be realized.