Research On Financial Asset Allocation Of Fugui Bird Co.,Ltd.

Under the background of increasing downward pressure on the economy and overcapacity in China,financing is difficult,and the rising costs of social security and taxes have increased the burden on enterprises.Coupled with the slowdown in consumption growth,domestic and international market demand has shrunk.The development of the entity has encountered many difficulties.Entity enterprises represented by manufacturing industry are developing slowly and the return on investment is low.However,in recent years,the financial industry has developed rapidly with its policy advantages,far exceeding the return on investment of the real economy.The profit-seeking nature of capital has led to a large-scale flow of funds to the high-yield financial industry.The phenomenon of "de-reality and virtuality" has become more apparent,and the financialization trend of entity enterprises has become stronger.However,the main way to financialize an entity is through the allocation of financial assets.In recent years,many domestic scholars have studied the motives of the virtual capital of the entity enterprise,and found that the entity enterprise mainly allocates financial assets due to financing constraints and alternative motives;the change of enterprise management level and corporate governance is affecting the entity enterprise.The factors that configure financial assets;while the allocation of financial assets by entity companies will result in a decrease in physical investment,a decline in operating capacity,and an investment in R&D and innovation.Therefore,based on the previous literature research conclusions,this paper uses the case analysis method to study the financial asset allocation problem of Fugui Bird Co.,Ltd.This paper first analyzes why companies conduct financial asset allocation based on industry background and enterprise profile.Then it analyzes the current situation of corporate financial asset allocation,first analyzes the overall financial assets allocation of the enterprise,and finds that the scale of financial assets after 2015 has risen sharply,accounting for the proportion of total assets is much higher than the average level of the same industry,and the physical investment is squeezed out..Then it analyzes the specific financial assets allocation of the enterprise and finds that there are some problems in the financial asset allocation of the enterprise.The large proportion of the use of monetary funds is limited,and the liquidity of the assets is worse.The other receivables have a large-scale occupation,which affects the enterprise.The operational ability of assets;the investment of enterprises in high-risk financial institutions brings high risks to enterprises.Therefore,the reasons for the failure of the financial asset allocation of the enterprise are analyzed.It is found that ignoring the asset structure and physical asset investment,the internal control failure of the guarantee business,the imperfect corporate governance structure,and the lack of control of the risk management of financial investment activities are the main problems of the financial asset allocation of enterprises.the reason.Then,it puts forward corresponding countermeasures and suggestions,namely,rational allocation of the proportion of financial assets,optimization of asset structure,implementation of effective internal control measures for guarantee business,improvement of internal corporate governance structure,establishment of financial investment activity risk management and control system,also expected to be similar The company provides some references for financial asset allocation.I hope that those entities that intend to transform through virtual reality can take this as a guide,make careful decisions.