An Empirical Study On The Factors Affecting The Income Of Personal Financial Products In China’s Commercial Banks

With the gradual enhancement of residents’ awareness of financial management,bank financial products are favored by investors.When Banks innovate their business models,bank financial products appear with the following three significant features.Second,low risk;The third is high returns.The emergence of wealth management products provide investors with a new investment possibilities,Banks in the process of actively explore the new profit growth pattern,can offer finance for a new financial trading places,usually,the realization of the new things is not normative characteristics,also means that the financial product business has been suspended several times by the China banking regulatory commission.In order to achieve long-term development of financial products and better serve the real economy and people,it is necessary to actively explore the internal operation mode and study the factors that may affect the income of personal financial products.In this research,first of all,a large number of domestic and foreign literatures were collected and collated to provide a certain theoretical reference for the follow-up research.Secondly,the development process and current status of China’s commercial bank wealth management products were briefly described.From the perspective,analyze in depth the many factors that may have an impact on the returns of wealth management products.Finally,on this basis,construct an empirical analysis model,analyze data information with the help of multiple linear regression analysis methods,obtain research conclusions,and propose reasonable countermeasures.On the basis of in-depth research,it can be seen that,from the micro level,first,the type of bank does not have a significant impact on the income of financial products.Second,the mainstream of the market is non-guaranteed income financial products,and occupy a relatively important position in the high yield financial products;Thirdly,there are big differences in the relationship between the financial products and the investment term of the return rates in different ranges.From the macro level,firstly,the yield of financial products is based on the bond market yield,and the yield of financial products will fluctuate with the change of the average bond yield.Second,if the capital flow is relatively loose,the return rate of financial products will be greatly reduced;if the capital flow is relatively tight,the return rate of financial products will be gradually increased.Third,the increase of price level will gradually increase investors’ desire to buy high-yielding financial products,which will greatly increase the yield of financial products market.Fourth,money supply will have an indirect impact on the market rate of return of financial products.For regulators,it is difficult to control the rate of return and issuance scale of financial products in the form of money supply regulation.Finally,on the basis of the above empirical analysis,it is proposed that the development of personal wealth management products by commercial banks in China should establish a bank wealth management platform,strengthen communication at the macro level and establish a professional financial management team,pay attention to the benefits of basic assets,and weaken the impact of term factors.Rational allocation of investment assets and strengthening of the pre-judgment of the economic situation.