| With the development of information technology and network,the popularity of smartphones,the channels through which taxpayers receive new information have also changed dramatically,the traditional taxation publicity channels cannot satisfy the needs of the society.We should use new tools to improve the effectiveness of taxation publicity,to improve the taxation publicity work and meet the personalized needs of taxpayers.Taking the taxation publicity program of Zhuozi County Tax Bureau as the research object,this study investigates and studies the taxation publicity situation of Zhuozi County Tax Bureau through the methods of literature analysis,questionnaire survey and statistical analysis.By summarizing the questionnaire results,the author measures the taxation publicity effect of Zhuozi County Tax Bureau at present,analyzes the influences of individual characteristics of taxpayers,taxation publicity channels,taxation publicity contents,taxation propagandists,taxation publicity time,frequency and duration on the effect of taxation publicity,and proposes countermeasures to improve the taxation publicity work.This study draws the following conclusions: At present,the overall effect of taxation publicity in Zhuozi County is good,but the taxation publicity work still needs to be improved.Taxpayers with different individual characteristics have different evaluations on the effect of taxation publicity.There is a strong correlation between the channels of taxation publicity and the effect of taxation publicity.There is also a strong correlation between the content of taxation publicity and the effect of taxation publicity.The taxation publicity effect of different teachers is different the better the teaching level of taxation propagandists is,the better the effect of taxation propagandists will be.After the promulgation of the new policy and during the period of taxation declaration,the effect of taxation publicity is better.The higher the frequency of taxpayer training is,the better the effect of taxation publicity will be.The training duration of 1 hour and 1.5 hours is the best for taxation publicity.The higher the frequency of door-to-door tutoring is,the better the effect of taxation publicity will be.The taxation publicity has the best effect when the frequency of policy push is once every three days or once a week.Based on the above results,Zhuozi County Tax Bureau should improve the taxation publicity work from the following aspects:(1)Meeting taxpayers’ personalized needs for taxation publicity;(2)Enriching taxation publicity channels;(3)Making targeted selection of taxation publicity contents;(4)Strengthening the construction of taxation publicity team;(5)Making reasonable arrangement of the time,frequency and duration of taxation publicity. |
