Research On The Marketing Strategy Of HF Bank Direct Selling Banks

This paper takes HF bank as an example,through a series of analysis,aiming at the current situation and existing problems of HF bank in the development of direct banking business,and puts forward marketing strategies for HF bank.Through the implementation of these strategies,we hope to solve the existing problems in the development of direct banking business,and improve the competitiveness of HF bank's direct banking business.In the pattern of Internet finance development,it can occupy a favorable position and provide strong support for the rapid development of HF bank in the future.First of all,this paper introduces the current situation of HF bank and HF bank's direct bank business,analyzes the environment and problems of HF bank in the direct bank business market,mainly including the external environment and internal environment,the external environment mainly includes the macroeconomic environment and the current direct bank business market environment,and the internal environment is mainly the environment introduction of HF's internal development process.This paper analyzes the advantages,disadvantages,opportunities and threats of HF bank in the market competition of direct banking business,and summarizes many problems HF bank faces in the development of direct banking business.Secondly,in view of the current situation of direct banking business of HF bank,through the analysis of the advantages,disadvantages,opportunities,threats and many major problems faced by HF bank,this paper expounds the specific development strategy content of HF bank from the aspects of strategy,product,channel,marketing,risk and information technology construction,and determines the direct banking industry of HF bank.The strategies that should be adopted for the development of business market indicate the future development strategies and directions for HF bank to occupy a place in the direct banking business market.Finally,it summarizes and refines the research conclusion of this paper on the whole,makes a simple forecast on the development prospect of direct banking industry of HF bank,and further expounds that traditional commercial banks should embrace the Internet as soon as possible,instead of regarding Internet finance as an enemy,they should complete the transformation and upgrading with the help of Internet Finance tide,enhance their competitiveness in the market and their own business level.In order to face more complex and fierce global financial competition.