The Application Research Of EVA Valuation Model In QH Company Valuation

Since the reform and opening up,with the continuous improvement of the national economy,China has achieved fruitful results in all aspects of the economic field.In the past ten years,the trend of domestic and foreign mergers and acquisitions has intensified.Frequent property rights transactions and corporate valuations have also received attention from all walks of life.Maximizing corporate value is the most commonly used view of corporate financial management goals,but how to determine the value of an enterprise becomes a difficult point.Enterprise valuation is widely used in investment decision-making,corporate mergers and acquisitions,credit management,and securities trading.The premise for enterprise management and investment and financing transaction decisions is to be able to correctly assess the value of a company,so how to measure and evaluate the value of a company is important to the company's board of directors,creditors,management and value investors.Liquor is one of the important traditional industries in China.With the change of mass market consumption concepts and the upgrading of consumption grades,the rapid development of China's liquor industry has been promoted.However,the market fragmentation of the liquor industry is obvious and the market concentration is low.Since the acquisition of Shuanggou by Yanghe in 2011,mergers and acquisitions have occurred in the industry.In the future,the merger and acquisition of the liquor industry is the trend,and the trend of industry centralization is becoming more and more obvious.The acquisition of regional liquor companies by famous liquors is the trend.Case studies on the liquor industry have mostly focused on well-known leading companies in the country,such as Guizhou Moutai and Wuliangye,while research on the sub-high-end liquor companies in the market has been scarce.Although Yanghe Co.,Ltd.is one of the four major Baiyi companies in Maowuyangyang,its scale and recognition of brand culture are far behind those of the other three.How to improve the product structure after the liquor industry has entered a squeezed growth stage,Improving brand power and seizing the market of high-end liquor are all issues that need to be solved urgently.Therefore,this article uses the EVA valuation model to evaluate the corporate value of Yanghe shares.The intention is to explore how to evaluate the corporate value more objectively,and to explore the driving factors of the corporate value of sub-high-end liquor companies and the corresponding countermeasures to enhance corporate value.In this article,we focus on the analysis of the current status of the liquor industry in China,and explore appropriate valuation methods based on the valuation methods and characteristics of the liquor industry,and take Yanghe shares as a case to estimate the intrinsic value of the company and compare it with its stock price Comparison to test whether the valuation is reasonable.In the research process,firstly collect and analyze the financial status of Yanghe Group,and then evaluate the value of Yanghe shares based on theEVA valuation model,and then compare the final valuation results with the existing stock price of Yanghe Group through calculation and discuss Analyze the reasons for the differences.The driving factors of enterprise value will be analyzed and explained at the end of this article.According to the actual situation of Yanghe Stock Group,the relevant value promotion strategies will be put forward,and the future market trend of Yanghe Stock will be forecasted.