Research On Marketing Strategy Of H Middle End Hotel Chain

As the domestic economy and market economy officially enter a stable development period,consumption transformation and upgrading,the rapid development of the mid-end hotel industry market at the same time,industry competition intensified,serious homogeneity,disorderly competition,lack of talent and theoretical support,have become the constraints of the mid-end hotel industry market expansion factors.In the era of high-tech and new media,it is a worthy research direction for the mid-end hotel chain to innovate its marketing strategy and change its concept,correctly apply the marketing mix strategy,improve the competitiveness of the hotel,win the favor of customers and then win the market.On the basis of careful research and review of domestic and foreign literature,this paper starts from the hotel marketing theory and USES empirical analysis,STP theory,SWOT analysis and other methods to analyze and study the marketing status and existing problems of H mid-end chain hotels.In view of the problems in the hotel marketing,explain the necessity and advantage of the marketing strategy transformation of the mid-end hotel chain.Determine the target market,locate the target customers,and put forward the improvement direction of marketing strategy of H mid-end hotel chain.From the product design to the supply,we need to constantly bring forth the new and add the concept of green environmental protection;On the price under the benchmark price for flexible pricing,to grasp the consumer psychological price,stable and rising to promote the turnover;In terms of promotion,it makes full use of information means such as two-dimensional code,small program and video live broadcast to expand promotion channels and improve efficiency.Channel play a good combination of online and offline boxing,do fine online,deep mining offline resources;Service process management.And from the human resources,information base construction,corporate culture and other aspects,for the hotel marketing organization and implementation of the assurance.As one of the first founders of local mid-end chain hotels,H is of certain significance to the research on the development and marketing strategies of mid-end hotels in this context.While providing feasible and sustainable business model and marketing strategy choice for H mid-end chain hotels,it has certain practical guiding significance and reference significance for other hotels of the same type to optimize their management and expand their market share.