Research On Financial Performance Evaluation Of Jiuzhitang Co.,Ltd.

The pharmaceutical industry has long been hailed as a "sunrise industry that will never decline" and is inseparable from the development of the national economy and people's living standards.Following the accelerating pace of China's deepening medical system reform,pharmaceutical industry companies are also catching on the convenient and high-speed express train.Pharmaceutical reform has accelerated the pace of development of the pharmaceutical industry.Listed companies in the pharmaceutical industry have become hot spots for investors to invest.It has to be said that this is a powerful boost to the overall environment of the pharmaceutical industry and the steady development of the enterprise itself.After reviewing and arranging many related literatures and studying related theories in a simple way,this article analyzes the financial performance of Jiuzhitang Company through two vertical and horizontal dimensions.Among them,the vertical analysis includes the analysis of financial indicators in four aspects of profitability,solvency,operational ability and growth ability;the horizontal analysis is to use the TOPSIS method to analyze the top ten listed pharmaceutical companies including Jiujitang Company Financial performance comprehensive score ranking.The article is divided into seven parts:the first part introduces the research background and purpose of this article,the domestic and international research status,innovation and content summary;the second part introduces the relevant theoretical basis of this article,defines the concepts of performance evaluation and financial performance evaluation,Put forward research methods;the third part briefly describes the company profile of Jiuzhitang,selects Jiuzhitang's financial index data from 2009-2018 to longitudinally analyze it to build a financial performance evaluation index system;the fourth part selects the top ten listed pharmaceutical companies 2016-For the relevant financial data in 2018,use the TOPSIS method to conduct a horizontal analysis of financial performance.The fifth part puts forward the defects of Jiuzhitang Company's financial performance and analyzes the related reasons.The sixth part puts forward the strategy of improving the financial performance of Jiuzhitang,and puts forward corresponding suggestions on how to improve the financial performance of Jiuzhitang.The seventh part straightens out the context of the article and summarizes the conclusions.