Research On Intertemporal Dynamic Pricing Of Perishable Products Considering Customer Satisfaction

With the development of Internet technology and the increasingly fierce market competition,the scope of perishable products is also expanding.For example,high-tech products,clothing,and some information service products also show the characteristics of perishable products.Since price is an effective variable that decision makers can manipulate to stimulate customer demand,dynamic pricing strategies are becoming increasingly important for retailers' operations.In the increasingly competitive market environment,retailers often use price reduction promotion to obtain greater sales.As for the price-cutting promotion strategy of perishable products,customers will become more and more rational so that some consumers will choose strategic waiting to obtain greater customer utility.Faced with customers' strategic waiting behavior,retailers need to consider not only the impact of product pricing on market demand,but also the response of strategic customers to pricing strategies and early purchase experience,that is,the interaction between customer behavior and corporate pricing decisions.The paper considers the pricing of a single monopoly retailer selling two substitute products with quality differences and a duopoly retailer selling substitute products with quality differences respectively,and analyze the influence of customer satisfaction on the retailer's optimal pricing strategy and maximum profit.Firstly,this paper studies the purchasing behavior of consumers under the influence of customer satisfaction when a single monopoly retailer sells differentiated products,establishes a consumer's utility function model and a retailer's profit function model.Furthermore,this paper studies the two-cycle dynamic pricing problem of two monopolistic retailers selling substitute differentiated products in the market,adding customer satisfaction to the consumer's own utility,and analyzing the consumer's purchase decision on the basis of this model.The study found that under the monopoly retailer model,and under the premise that the customer satisfaction of low-quality products is certain,the customer satisfaction of high-quality products will not affect the pricing of low-quality products;under the assumption of customer satisfaction of high-quality products,and under a certain premise,the retailer's two-stage total profit will accelerate with the increase in customer satisfaction of low-quality products,and the second-stage pricing of high-quality products will increase as the customer satisfaction of low-quality products decrease;no matter how the customer satisfaction of the two products changes,the profit of the first stage of the retailer will be greater than the profit of the second stage,and the total profit will be improved with the increase of customer satisfaction.In the two-period dynamic pricing of duopoly retailers,the higher the customer satisfaction of their products,the higher their optimal pricing,and the maximum profit of low-quality products will decline first and then rise as their customer satisfaction increases.The maximum profit of a quality product will increase first and then decrease as its customer satisfaction increases.The research results can provide theoretical suggestions for retailers' two-stage pricing.