Research On Credit Evaluation Of P2P Online Loan Platform Based On Grounded Theory

As a product of Internet financial innovation,P2 P online lending has demonstrated its superiority from traditional lending.However,due to the lack of early supervision and the lack of a credit system,P2 P online loan platforms have experienced large-scale failures and runaways.The number of platforms has continued to decline and popularity has been sluggish.For the long-term development of P2 P online lending,it is urgent to study the credit evaluation of P2 P online lending platform.Credit rating is an important foundation for the development of Internet finance.Under the current increasingly stringent regulatory policies,only by enhancing platform credit can we regain investor confidence and promote the steady development of P2 P online lending platforms.Aiming at the problem of credit evaluation of P2 P online lending platform,first of all,exploring the Key Factors Affecting the Credit of P2 P Online Loan Platforms with Grounded Theory:(1)Conducted in-depth interviews.We took P2 P online lending investors as the interview object,and conducted in-depth interviews around the core issue of credit influencing factors of P2 P online lending platform.(2)The credit evaluation index system for P2 P online lending platform is established.Using the grounded theory to perform opencoding,spindle coding,selective coding,and theoretical saturation testing on the interview raw data.So as to establish a credit evaluation index system for P2 P online loan platform consisting of 7 first-level indicators and 25 second-level indicators.(3)The credit evaluation model for P2 P online lending platform is constructed.Using AHP to determine the combined weight of each indicator,using power scoring to evaluate qualitative indicators,using expert scoring to evaluate qualitative indicators,establishing an evaluation formula,constructed a credit evaluation model for P2 P online lending platform.(4)The validity of the model is verified.Selecting 20 P2 P online lending platforms as model verification objects,applying this model to evaluate the credit of these platforms,Compare the results of the model and P2 Peyes.com and WDZJ.com with Spearman,the correlation coefficients are 0.8868 and 0.8292,it shows that the evaluation results are more consistent,the validity of the model is verified.