Research On Profitability Of Xincheng Holding Group Based On Improved Du Pont Analysis System

In 2010,China's government report clearly emphasized the need to strengthen the government's macro-control over real estate companies and promote the healthy development of the national economy.Since then,as the government has continued to deepen the regulation of real estate companies,the competition between real estate companies has become more cruel.Not only a large number of small and medium-sized real estate companies declared bankruptcy,but also such large real estate companies as Yinyi Group and Guangyao Group have Bankruptcy.As a top 15 real estate company in China,Xincheng Holding Group analyzes its profitability and finds out the problems of the company's profitability,which helps to improve the company's profitability and management level,which in turn helps it stay ahead of the brutal competition Status.Therefore,in-depth study of the profitability of Xincheng Holding Group is of great significance for improving the profitability of the enterprise,optimizing the management structure,and promoting the healthy development of the enterprise.It also has reference significance for other real estate companies.This article takes Xincheng Holding Group as the research object,uses the improved Du Pont analysis system to conduct a comprehensive and detailed analysis of the profitability of Xincheng Holding Group,and then puts forward corresponding suggestions for improvement to improve the profitability of the enterprise.First of all,this article starts from the background of the topic,the purpose of the study and the significance of the study,combs the results of the Du Pont analysis system at home and abroad,and explains the research ideas and methods of this article.Secondly,it enumerates the analysis method of profitability,explains the characteristics and deficiencies of a single profitability analysis index,and leads to the Du Pont analysis system.By comparing the difference between the traditional Du Pont analysis system and the improved Du Pont analysis system,it is concluded that the improved Du Pont analysis system can more comprehensively analyze the profitability of the enterprise.Once again,the basic situation of Xincheng Holding Group is introduced,and then a general analysis of the stability,durability and main profitability level indicators of Xincheng Holding Group's profitability.Through general analysis,the overall profitability of Xincheng Holding Group can be preliminary.Understand and explain the necessity and feasibility of using theimproved Du Pont analysis system to analyze the profitability of Xincheng Holding Group.Then,based on the improved Du Pont analysis system,the profitability of Xincheng Holding Group was comprehensively and thoroughly analyzed,and comparative analysis with the industry leading enterprise Vanke,and then the profitability of Xincheng Holding Group was evaluated.Finally,put forward corresponding countermeasures and suggestions to improve the profitability of Xincheng Holding Group.