Shenwei Pharmaceutical Research On Regional Marketing Channels Of Pharmzceutical Enterprises

As a major part of China's economy,pharmaceutical enterprises have been developing rapidly with the continuous development of China's economy,especially in the past two decades.According to the statistics in recent years,the scale and profit of China's pharmaceutical industry are in a state of continuous growth.However,the growth rate is decreasing while the growth rate is rising,and there are certain risks in the enterprise.The main reason for the decline in growth rate is the decline in corporate profits.Marketing management is the analysis,solution and implementation of enterprise goals and customer needs,and the formation of a set of good systems in the enterprise's sales management and marketing promotion model.Marketing management not only lays a good foundation for the sales department,but also plays a significant role in the company's goals.At present,there are some problems in marketing channels in China's pharmaceutical industry.It mainly includes:marketing mode is not in line with the development speed of The Times,lack of r&d and innovation ability,and production is greater than demand and other practical problems.With the deepening of China's medical and health reform,the drug system has been constantly improved and implemented.To solve the practical problems of marketing channels has become the primary task of Chinese pharmaceutical enterprises.This topic combined with the national pharmaceutical development situation of drug market competition environment analysis,analysis of the sources for ShenWei pharmaceutical enterprise marketing channels for practical problems,and gives corresponding solutions to the problem,the main purpose is to marketing related patterns and channels to improve issues to make the pharmaceutical enterprises in our country is under the new health care reform with the national development direction,enhance enterprise competitiveness in the industry.