Research On HFP Brand Strategy Of Content Marketing

Consumers' purchasing behavior has been changed under the rapid development of the Internet The core reason why changes insist is that rules of buying search-oriented has been greatly affected by the mode of content-social subversion.Therefore,‘How to Conduct Content Marketing to One's Brand' is increasingly valued by professionals in Brand Marketing Area.‘Content Marketing' is always be one of the most significant part in marketing matrix.In the following studies,it will focus on the analysis of content marketing strategy based on the knowledge of e-commerce platform and the promotional value of content marketing matrix from the multi-dimensions.At the same time,operating strategy must not be neglected as it has already been changed from product and data-flow operation style to content and consumer asset ones.HFP(referred to as ‘Home Facial Pro' hereinafter),one of the brands in cosmetic industry,will the main subject in this paper.The essential theoretical knowledge such us Brand Crossover Marketing,Followers Economy,Network Integrated Marketing Theory,Three-Stage Model will be used to analyze not only the operating situation of HFP,but also creation and promotion in the background of Content Marketing Matrix based on E-Commerce and New-Media Platform.The evaluation will be conducted to the outcomes as well.First of all,the Literature Research Method will be used to compared and summarize the Content Marketing Theory in both domestic and foreign zones.Accounting to the importance of Content Marketing and Operating to the Marketing and Promotion of Brands,the development of Content Marketing in the era of content operation and the current application status will be discussed in details.Second,with the review of the cases in marketing of HFP and considerations of the inside and outside business environment and industry,the current situation of HFP will be analyzed and summarized the experience and shortcomings.Finally,through the Case Analysis Method,the paper will be comprehensively and intuitively elaborating the value of the Content Marketing in the process of content operation.Moreover,refer to the promotion process,how to conduct channel layout,content planning production,Content dissemination and other steps in various stages of the strategy will be discussed and figured out insisting problems and advantages so as to work out the optimization measures and effective strategy a for HFP.Through the study of Brand Content Marketing Strategy of HFP,it hopes to make contributions to the cosmetic industry(Make-up & Skin-care)in case of content marketing strategy and network combination promotion.Therefore,the research of this subject will not only meet the needs of theoretical research,but also has certain practical application significance.