Research On Cambodian Consumer's Perception Of Buying Chinese Products And Brands

The Research on Cambodian Consumers' Perception of buying Chinese Products and Brands: An Empirical Study on OPPO-Cambodia will help to enhance Chinese products and brands grow rapidly in the future.While China's brand product qualities have been improving and getting support from Chinese and abroad consumers;nevertheless,for Cambodian people still feel hesitate when they hear the sound “Made in China or Chinese Products”.Nowadays,a number of Chinese products especially Chinese brand products in Cambodian market are still a question;many people don't know about the distinction between Chinese products and brand products.The main objective of the study is to find out the impact factors on Cambodian consumer's perception toward buying Chinese products and brand products by conducting the empirical study on OPPO-Cambodia.Furthermore,this studying is implemented by observing whether its quality product is satisfied by consumers.The study was conducted in Phnom Penh City(Daun Penh,Toul Kork and Mean Chey District)and Kror Nhoung Sen Chey(KNSC)Commune.310 samples were implemented in Phnom Penh City,and other 310 samples were applied in KNSC Commune.Each 310 samples separated into two format questionnaires,250 samples format used for local people and the remaining exercised with phone shop owners.Based on logistic regression results have revealed that good quality of OPPO,good design of OPPO,income over $500/month of customers,and advertisement through social media have a strong positive impact on Cambodian consumers' perception of buying OPPO Smartphone in both regions.Relating to masculine gender,people with university experience and well-known brand of the Smartphone actively influence on Cambodian consumers' decision making to purchase OPPO Phone in Phnom Penh City.At the same time as KNSC Commune,respondents who are below 25 year-old also lead positive impact on consumer's intention of buying OPPO Phone.Additionally,the origin of OPPO Phone or COO causes a strong negative impact on city and rural consumer's choice for selecting OPPO Phone,so COO remains a major concern for Cambodian consumers,yet both urban and remote consumers are satisfied with OPPO quality.