Research On The Impact Of Internet Consumer Finance On Consumer Behavior

Since 2012,China's economy has reduced from the high growth rate in the past three decades to the current medium-high growth stage,and the economic development presents a new normal.Consumption is the key factor driving economic growth.With the rapid development of e-commerce,fragmented small consumption has converged into a huge amount of consumption far beyond the traditional business.Internet consumer finance has gradually become the mainstream,and a variety of innovative operation modes have been formed.In order to explore the impact of Internet consumer finance on residents' consumption behavior,improve residents' consumption level and promote China's economic development,this paper analyzes the development status of Internet consumer finance and residents' consumption behavior,and analyzes the mechanism of Internet consumer finance affecting consumption behavior by combining with relevant theories.This paper explores the specific impact of various representative financial instruments of Internet consumer finance on the consumer behavior of Chinese residents,so as to provide directions for promoting consumer behavior and further promoting economic development.Firstly,the research background and significance are introduced,which leads to the topic of this paper--the impact of Internet consumer finance on consumer behavior.The existing domestic and foreign research achievements related to this topic are reviewed and the research methods used in this paper are introduced.The concept of Internet consumer finance and consumer behavior is defined and the basic theories that consumer finance influences consumer behavior are listed,including absolute income hypothesis,relative income hypothesis,behavioral life cycle hypothesis,psychological account theory and preventive savings theory.Secondly,the development status of Internet consumer finance and the status of consumer behavior are introduced respectively.The latter is mainly introduced from the consumption level and consumption structure.The ways that Internet consumer finance influences residents' consumption behavior are classified into three mechanisms.Smooth mechanism,including smooth non-cash payment and smooth installment repayment budget,to promote consumer behavior;Security mechanism,Internet consumer finance brings security function to residents so as to promote consumption;Value-added mechanism,respectively from the wealth effect and income effect analysis.Thirdly,quantitative measurement,mathematical model is set,and the inter-provincial panel data model and multiple linear regression model are used to quantitatively measure residents' subsistence,development and enjoyment consumption,respectively,in order to verify the existence of the three mechanisms and obtain the impact of Internet consumer finance on residents' consumption behavior.Finally,based on the results of the impact of Internet consumer finance on residents' consumption behavior,this paper provides targeted Suggestions,so as to give play to the positive role of Internet consumer finance in promoting residents' consumption behavior,so as to activate the Internet consumer economy and enhance the role of consumption in promoting economic growth.