Research On The Optimization Path Of Online Marketing Management Of C Trust Company

With the continuous development of science and technology,mobile Internet with the convenient use of applications has officially entered an explosive growth era.On the one hand,it has become an irreversible trend in the era of mobile Internet for enterprises to carry out brand promotion and product marketing through applications.On the other hand,only when enterprises design and develop application programs from the perspective of customer experience,and display their own brands or products reasonably through the application programs,can they better promote the shaping of corporate image while marketing,establish a brand image that can attract all kinds of customers and realize the leap forward development of enterprises.This paper takes C trust company as an example.With the rapid development of Internet and financial technology,the cost of product distribution and marketing management of C trust company remains high,and there has been a liquidity crisis.The customer composition and product status of C trust company are analyzed.On the basis of describing the current situation of the trust company's online marketing management system comprehensively and systematically,this paper analyzes the SWOT of the development of the trust company's online marketing management system,that is,its advantages,disadvantages,challenges and threats,and expounds the feasibility design,specific implementation process,optimization and development of the development of the trust company's online marketing management system Try to analyze and summarize the internal causes of the existing problems.The following conclusions are drawn:(1)Trust companies' online marketing trust products to the influence of many adverse factors such as aging of customer groups,long product term,low transaction frequency,etc.it has become a trend for trust industry to build its own online marketing management system.Further strengthening the integration with the Internet is the inevitable choice for the development of trust industry in the capital end.(2)C trust company constructs an innovative online marketing management system,which can effectively get rid of the dependence on offline sales mode,save marketing and marketing management costs,thus effectively solve the current liquidity problem and obtain new development opportunities.(3)If the online marketing management system of C trust is to be further developed,it needs to make efforts from 5 aspects,such as striving for company resources,innovating marketing mix,improving relevant systems,transforming system positioning,and building online teams,especially taking the construction of online teams as the main development direction.