Study On Bank Of Qingdao Investment Value Evaluation Based On Harvard Analysis Framework

With the continuous improvement of China's overall national strength and the continuous enhancement of economic soft power,as an irreplaceable link in the economy and society,the functions undertaken by banks are increasing with the development of society.More and more cities have the names of local cities.Local commercial banks-city commercial banks.Thanks to the steady and orderly vigorous development of my country's economy,emerging city commercial banks have actively sought listing,and my country's banking industry has ushered in a new wave of development.Bank of Qingdao is the only local commercial bank with a relatively large scale of “A+H” listed in Shandong.This article takes the Bank of Qingdao as an example.First,it will sort out its industry background,current development cycle and operating situation,and implement it.The basic situation of the competition strategy,etc.,to achieve a more comprehensive understanding of the bank,followed by a targeted analysis of the valuation of its corporate value,to draw a conclusion that its value is seriously underestimated and analyze the reasons,and finally based on the above research,evaluate the bank's Investment value.This article is mainly divided into six parts,the first part is the introduction.Its main content is to explain the background and significance of the article,to sort out and study the research results of scholars at home and abroad,but also includes the general content of the article,writing ideas,methods and innovations.Point of introduction.The second part is the theoretical basic part,which mainly expounds the basic theory involved in this article.The third part is the background introduction of the case,mainly explaining the general situation of the banking industry and the basic situation of the Bank of Qingdao,including the development history and business introduction of the Bank of Qingdao,the stock issuance situation,and the current strategic analysis.The fourth part is the core part of this article.First,it conducts an accounting analysis on the Bank of Qingdao,uses the financial indicators unique to the banking industry to analyze the basic accounting information quality of the Bank of Qingdao;second,uses the factor analysis method and the EVA valuation model to evaluate the financial status of the Bank of Qingdao Analyze and compare Bank of Qingdao with other listed banks to visually reflect the level of Bank of Qingdao in the industry,draw conclusions that the value of Bank of Qingdao is underestimated,and analyze the reasons for the underestimation of value.The fifth part is the analysis of the prospects of Qingdao Bank,and the suggestions based on the analysis of its strategy,accounting,finance and prospects to the managers of Qingdao Bank and their investors.The last part is a comprehensive consideration of the analysis of the full text,summarizing the research content of the article,and proposing insufficient research on the article.This article believes that the Bank of Qingdao has good comprehensive management capabilities,high growth and good strategy formulation and execution capabilities.At present,the stock price is undervalued.In the short term,there is some room for appreciation in the purchase of bank stocks,but due to the size of the bank and the existence of large banks Obvious gaps,there are certain investment risks in the long run.