Research On Advertising Strategy Of Himalayan APP

Mobile audio industry has risen rapidly with the q uick development of the mobile Internet.The Himalayan APP is the number one in the industry,regardless of platform content or number of users.However,in the face of massive users,how to use the big data analysis to accurately describe the user portrait,how to provide advertisers with suitable advertising forms and advertising strategies,how to target the different industry characteristics behind the advertisers and different advertising needs,the ads are appropriate The time and appropriate scenarios are pushed to the precise target users,which is an important issue that needs to be solved in the current Himalayan APP platform.This article takes the problems of Himalayan advertising as the starting point,and analyzes the current status of Himalaya n APP advertising through big data technology and mobile Internet.By analyzing the current status of the Himalayan APP advertising strategy,such as the current state of the advertising platform,the current state of the advertising technology,the curren t state of the strategy after advertising,and the current state of the advertising audience.Compared with other new media advertising,such as the We Chat circle of friends,more advertising tags,today's headlines and vibrating advertising formats and pricing methods are more diverse.This paper explores the Himalayan advertising platform,launch technology and improvement strategies after launch,and proposes that Himalayan app platform should use big data technology to analyze the information of platform users,and set up a variety of user labels.According to the different needs of advertisers,Himalaya formulates diversified pricing methods to achieve the accuracy of advertising.The paper explored the safeguard measures for the advertising of Himalayan APP,pointing out that the Himalayan APP should establish the talent guarantee measures,technical security measures,material security measures and effect monitoring system safeguard measures for advertising.The research of this paper has important theoretical and practical significance for how Himalayan APP can increase the profitability of advertising and further develop the Himalayan advertising market.