Research Of The Impact Of R&D Investment On Enterprise Performance In HV Company

From the current trend of world economic development,the demand of modern society for highend manufacturing industry and intelligent equipment is higher and higher.Innovation ability and R & D ability are very important for national development or enterprise development.Research and innovation is often inseparable from the investment of R&D funds and R&D personnel.In the made in China 2025 plan and the 19 th people's Congress of China,both stressed that innovation is the first driving force for development.With the implementation of "safe city","Skynet project","Xueliang project" and other projects launched by the Chinese government,a large number of market demands for video monitoring equipment have been generated.The security company has ushered in new opportunities and challenges for its development.With the introduction and promotion of the concept of artificial intelligence,security companies are also facing higher technology and innovation requirements.Therefore,how to maintain a reasonable asset structure and cash flow while maintaining a reasonable R&D investment,optimize the industrial structure while laying out a new market,and maintain the original competitive advantage and market position of the enterprise has become an important consideration for the future sustainable development of security enterprises.In this context,this paper takes HV company as the research object,reviews the relevant research results about the impact of R&D investment on corporate performance at home and abroad,and analyzes the impact and mechanism of R&D investment on corporate performance by combining theoretical analysis and case study through sorting out the company's open financial statement data in 2011-2018.On the basis of reading a lot of relevant literature,this paper first summarizes and summarizes the relevant literature on the impact of R&D investment on performance,and analyzes the mechanism of the impact of R&D investment on corporate performance based on the theory of R&D investment and corporate performance.Secondly,the paper describes the current situation of R&D investment and industry of HV company,and analyzes the motivation of maintaining high R&D investment of HV company.Thirdly,it deeply analyzes the impact of R&D investment on enterprise performance.First,the R&D investment can significantly promote the growth of the number of intellectual property rights,extend the life cycle of products,and accelerate the introduction of new products and processes.Secondly,the influence of R&D investment of HV on different financial indicators is different.Through the research and development of new products,enterprises will promote the rise of return on net assets and earnings per share,and there is a certain lag.However,R&D investment and gross profit rate show a "U" relationship.The R&D investment has a short-term promoting effect on the growth ability of enterprises,and this promoting effect is cyclical influenced by the R&D cycle.As enterprises increase R&D efforts and launch new products to expand production capacity,they need to use a lot of funds,which will make enterprises bear more debts and eventually reduce their solvency.In terms of operational capacity,R&D investment will promote the total production turnover rate of enterprises to rise,and the scale of production will be corresponding.However,it will reduce the turnover rate of accounts receivable and increase the risk of bad debts.Third,HV company's promulgation of laws and establishment of R&D bases can significantly promote the market performance of enterprises,but the impact of new products and new patent certification on market performance is not significant in the short term.Finally,based on the above analysis and research conclusions,this paper puts forward suggestions combined with the development of industry and company,the background of the times,and summarizes the shortcomings of the research and prospects for future research.