Research On Financial Performance Evaluation Of Douyu Company

In recent years,with the development of network live broadcast technology,the comprehensive promotion of mobile communication technology,and the popularization of smart phones,the network live broadcast based on the development of the Internet is rapidly popularized.In the early stage,online live broadcast mainly focused on game live broadcast.But in the next period time,netwok live broadcasts business types are constantly enriched,because of the upgrading of live broadcast platform.However,with the rapid development of the live broadcasting industry,there are many problems.The external environment of the network live broadcasting is constantly changing.With the rapid development of the industry,the various systems of the industry are becoming more and more standardized along with the formulation of relevant national regulations and the increase of supervision,the advantages of the head enterprises of the network live broadcasting industry are gradually expanding,and the Matthew effect is emerging,but also with the loss and bankruptcy of a large number of network live broadcasting companies,many of which are like bears The rapid development of well-known companies such as cat live is restricted by many factors.As a representative enterprise of the domestic network live broadcast industry,with the growth of people’s entertainment demand in recent years,with the opportunity of rapid development of the industry,its development prospects are promising.However,in recent years,the company has been in a state of loss operation for a long time,and the top-level anchor who has contributed a lot to its income has also been affected by the closure or job hopping.Its business status Is the situation as good as people’s intuitive feeling? Is there any problem in the financial performance that can reflect the business operation? Therefore,it is very important to evaluate the financial performance of Douyu company in recent years.This paper will focus on the analysis of the financial performance of Douyu company in recent years,and establish a suitable risk assessment system to evaluate its financial performance.This paper start from the research background and significance,then examinations the research of domestic and foreign scholars on the theories and methods of financial performance evaluation,then introduces some basic information of Douyu company,examines the present situation of Douyu company’s development by using the theory of financial performance evaluation,combined with the development process of Douyu company,the changes of market environment and the financial situation of the company,and uses the effect Coefficient method is used to establish the financial performance evaluation system of Douyu company.Finally,according to the performance evaluation results of this paper,the paper puts forward some measures and suggestions for the future development of Douyu company,hoping to provide some help for the future development strategy choice of the enterprise.Through this study,it is helpful to evaluate the development of Douyu company at this stage,improve the level of cognition of its own financial performance,and enable the company to develop more steadily.At the same time,I hope that this study can provide a reference for the financial performance research of enterprises in China’s webcast industry,and help the steady development of China’s webcast industry.