Research On The Influencing Factors Of User Satisfaction Of Strategy Tourism App

The development of online tourism have been driven by the rapid development of mobile Internet technology and the government's positive guide of the deep integration of "Internet + tourism",in such a positive context while the people's willingness of travel has continued to increase,various tourism companies expand business and attracted a large number of user groups go with the flow.At the same time,tourism companies that specialize in a niche area are also competing with each other in order to capture user's needs and increase traffic.So,it is an effective way to establish competition barriers and enhance user stickiness by improving user satisfaction for strategy tourism apps.Therefore,it's necessary to consider those important issues for online travel companies such as the factors that affect the user satisfaction of strategy tourism Apps and the current performance on each aspect,also,optimize Apps from the perspective of the tourism app platform.In this article,we select Mafengwo,a representative of strategy tourism app,as the research object,and obtain its online reviews on IOS and some Android brand mobile phones.Sorting out feature words By counting TF-IDF,using text mining method including word2 vec tools and K-means clustering to extract user's focus on the App from the online reviews asthe influencing factor of satisfaction,then proposes 6 research hypotheses based on the Expectation Confirmation Theory and the existing related research.A sentiment dictionary is established to quantify the online reviews.Finally,the descriptive statistical analysis,correlation analysis,and regression analysis method are used to verify those hypotheses,this is a more improved and detailed study of empirical research which is related to user's satisfaction of strategy tourism app.Through empirical research,the following conclusions are found:(1)There are significant positive correlations between the six factors of human service,consumption,system functions,UGC,virtual community and interface and user satisfaction,and the degree of influence weakens in turn.(2)At present,users have a better perception of strategy tourism apps represented by Mafengwo in terms of UGC,virtual communitiy and system function,but are not satisfied with human service,consumption,and interface.(3)Compared with the previous study of Tourism App as a whole and the Booking Tourism App,it can be found that the user satisfaction of strategy tourism app also needs to pay attention to the impact of UGC and virtual community.Based on the research above,this article offers 6 proposals that improve the response rate of service remediation,provide cost-effective products,update the configuration of mobile phone systems in a timely manner,strictly control and actively guide users to generate higher qualitycontent,enhance the activity of virtual communities and optimize the simplicity of the interface.