An Empirical Study On The Willingness To Use MRO E-commerce Procurement Mode For Enterprise

Compared with productive materials,MRO material procurement has the characteristics of many categories,small batches,and most consumables,which makes the procurement department of enterprises often face the dilemma of time-consuming and labor-intensive.In recent years,some third-party B2 B e-commerce platforms are involved in the MRO field,and relying on integrated resources and multi-category construction can help companies achieve "one-stop procurement".E-commerce procurement has the advantages of transparent prices,simple processes,and wide category coverage,which can help solve the difficulties of MRO material procurement.This article refines the factors influencing the willingness to use MRO e-commerce procurement and constructs the model of the willingness to use MRO e-commerce procurement for enterprise by analyzing the characteristics of third-party B2 B e-commerce platforms and the actual situation of MRO e-commerce purchases.The purpose of this article is to study the influence path of enterprises' willingness to use MRO e-commerce procurement.Firstly,it reviews the current status of MRO material procurement management research at home and abroad,the basic theory of e-commerce,and user adoption behavior theory.Then the hypothesis is proposed and the model is constructed,based on the preliminary investigation of the influencing factors of MRO e-commerce procurement of the enterprise and extracting 6 variables from the three dimensions of technology,organization and environment according to the TOE framework and combining with the TAM model and initial trust factors.The empirical results show that: customer perception service ability,informatization level,online transaction system,and external pressure positively affect the willingness to use,and pattern matching and management attitude have no significant influence on willingness to use;Initial trust plays an intermediary role in the impact of customer perception of service capabilities and online trading systems on willingness to use;Perceived ease of use plays an intermediary role in the impact of customer perceived service capabilities and informationization levels on willingness to use;Perceived usefulness plays an intermediary role in the influence of external pressure and online trading system on willingness to use.Finally,according to the empirical research conclusions,it puts forward suggestions for third-party B2 B e-commerce platforms.