Research On Value Evaluation Of CFLD

With the continuous development and perfection of China's capital market,the theory of enterprise value assessment has formed a perfect theoretical system,and has been applied to economic activities,making outstanding contributions to the development of China's economic market and capital market.The real estate enterprise market is in the main position in our country's economic development.Its development has led to the prosperity of the whole industry chain of all trades and industries,promoted employment,promoted the industrial transformation,economic structure reform and rising house prices in the country.Under the background of the government departments constantly promulgating a number of measures to regulate the real estate market,real estate enterprises continue to seek transformation,and enterprises gradually merger and acquisition.Reasonable value estimation of real estate enterprises will bring far-reaching significance to the relevant business people and industries.This paper takes Huaxia Happiness of Real Estate Listed Companies(CFLD)as the research object.Firstly,it combs the relevant theories and methods of value evaluation at home and abroad.On the basis of introducing relevant concepts and theories,it analyses the main business structure and financial status of CFLD,and points out the value evaluation methods applicable to CFLD.Secondly,it chooses CFLD as the research object.Using cash flow discount method,based on the business data of 2013-2017,this paper divides the future business growth period of an enterprise,forecasts the business situation in different periods,and discounts its intrinsic value with the average capital cost of the enterprise as the discount rate.Then,it chooses cash flow method based on real income and the enterprise value under the market-to-net rate method;finally,through the points.This paper analyses and compares the deviations of enterprise value and current stock price under different methods,analyses and evaluates the advantages and disadvantages of different estimation methods,and puts forward suggestions on the selection of valuation methods for real estate enterprises,investors and managers.