Research On Marketing Strategy Optimization Of H Textile Company

China is the largest textile producer and exporter in the world.The textile industry in China is labor-intensive and highly dependent on the outside world.The sustained and steady growth of the textile industry is crucial to ensure balance of international payments China's foreign exchange reserves and the RMB exchange rate are stable.In recent years,as a traditional industry,the textile industry has a low entry threshold,many products of the same type and serious product homogeneity,resulting in fierce competition in the textile market.Meanwhile,the United States is the largest exporter of China's textile products,but due to the outbreak of the trade war between China and the United States,the export of China's textile enterprises has suffered a huge impact.This article selects the typical yarn-dyed fabric leading enterprise H textile companies in China as a case study,hope that through H textile company market present situation and the reason for the existence of the marketing strategy analysis,marketing strategy of H textile enterprises to improve,a clear product market positioning,it is concluded that for H textile market marketing strategy for the development of the company,to other textile companies cope with changeable market environment.Based on this background,in order to better develop marketing strategies to help H textile company change the current situation,this paper combines the actual situation of the company,USES marketing theories such as market positioning and relevant theories of textile marketing,innovates marketing strategies and expands the market space of H textile company.Firstly,the marketing strategy and marketing theory of existing textile enterprises are studied,and the research results and development trends at home and abroad are summarized.On this basis,PEST analysis method and SWOT analysis method are adopted to comprehensively analyze the marketing environment of H textile company.Then,STP theory,4P theory,4C theory and other marketing theories are used to list the marketing status and problems of H textile company.Finally,it finds new market positioning and marketing innovation for H textile enterprises,and provides guarantee measures for the realization of new marketing strategies,providing reference for other textile enterprises to upgrade their marketing strategies.