The Influence Of Entrepreneurial Orientation On Entrepreneurial Opportunity Recognition

New ventures are the source of power for China’s economic growth and employment promotion in the next stage.Since the State Council proposed to fully promote the development of "mass entrepreneurship and innovation" in 2015,a number of policy plans and measures to support innovation and entrepreneurship activities have been gradually implemented.Under the guidance of strategic guidance,policy promotion,and active implementation,the national Entrepreneurial enthusiasm continues to rise.Entrepreneurs actively look for entrepreneurial opportunities and explore diversified innovations.However,the growth of new ventures is fierce,but there are problems such as high failure rate,large fluctuations in performance,and unclear development direction.A general consensus in society.Compared with mature enterprises,ventures are often small and new,with a weak resource base.There are not enough resources to support ventures for diversified attempts and development.The opportunity cost of trial and error is too large,which requires new ventures to have Strong ability to identify entrepreneurial opportunities.The entrepreneurial opportunity theory understands entrepreneurial behavior from the perspective of opportunity,and provides new ideas for solving entrepreneurial failure and promoting entrepreneurial success.This research is based on the entrepreneurial opportunity theory to study the influencing factors of opportunity recognition,which is the beginning of entrepreneurial activity.Based on literature reading,most domestic studies are based on the personal characteristics of entrepreneurs,that is,research on opportunity recognition at the individual level,but new startups will soon appear in growth.Organizational characteristics affect organizational decision-making.Entrepreneurial orientation is a spiritual and cultural feature that describes the organization’s active response to challenges and changes.It is an effective strategic method for companies to survive in the face of uncertain environments and helps identify entrepreneurial opportunities.There is a lack of empirical research on the impact of entrepreneurial orientation on opportunity recognition.The development of entrepreneurial learning behavior provides enterprises with more entrepreneurial knowledge and information to improve the effect of opportunity recognition,and strengthen the flexibility and adaptability of the organization in an uncertain external environment.Therefore,thisarticle selects new ventures as the research object,explores the influencing factors of entrepreneurial opportunity identification at the organizational level,takes entrepreneurial orientation as a breakthrough,finds entrepreneurial learning as an intermediary variable,studies the impact of both on entrepreneurial opportunity identification,and uses a questionnaire Collect effective data and conduct empirical data analysis based on SPSS software,and strive to provide certain theoretical guidance and practical suggestions for China’s new ventures to break through the difficulties,effectively identify market opportunities,and achieve sustainable development.The results of the study indicate that: entrepreneurial orientation has a positive effect on the identification of entrepreneurial opportunities.Entrepreneurship-oriented entrepreneuriality,risk-taking,and proactiveness all positively affect the identification of entrepreneurial opportunities;verify the positive effect of entrepreneurial learning on entrepreneurial opportunity identification The two learning methods of entrepreneurship learning,exploratory learning and exploitative learning,have a positive impact on the recognition of entrepreneurial opportunities;it has been verified that entrepreneurial learning plays a partial intermediary role between entrepreneurial orientation and entrepreneurial opportunity recognition.This research theoretically improves the research on the impact of organizational characteristics on the identification of entrepreneurial opportunities,and enriches the research on the relationship between entrepreneurial orientation and its consequence variables and the mechanism of action.In practice,it provides ideas for how to effectively identify opportunities and realize the sustainable development of new ventures in China.