Research On The Development Strategy Of Longxin Biochemical Pharmaceutical Co.,Ltd.

In recent years,the pharmaceutical industry is the industry most regulated by the state,but China’s pharmaceutical industry is also a high-growth industry.Huangshi Municipal Government also attaches great importance to the biomedical industry,which is also the key support industry of the local government.Longxin Biochemical Pharmaceutical Co.,Ltd.is also honored to be a representative enterprise in the field of biomedicine in Huangshi City.How to formulate a scientific and effective development strategy under the current medical environment is an urgent problem to be solved.This paper introduces the general strategy and business strategy theory of the company,and based on the strategic theory,introduces the tools and methods of strategic research,and puts forward the application prospects of strategic theory in the future development of China’s pharmaceutical industry and specific biochemical pharmaceutical companies.Therefore,this paper systematically analyses the macro-environment,industry environment,market environment and internal environment of Langxin Biochemical Pharmaceutical Co.,Ltd.Meanwhile,it also analyses the current situation and culture of the company’s operation,and evaluates the key factors by IEF and EFE.It points out that among the external factors,the state and local governments issue the company.In the future,companies should seize the opportunity to further expand their scale and economic benefits.However,the fierce competition in the pharmaceutical industry and the new health care reform pose a greater threat to the company.The company is not very ideal to deal with,and should be ready as soon as possible in the future development.Among the internal factors:product development and marketing are the two most important advantages of the company.Because of the heavy burden of the company’s history,the financial burden is heavy.Resources focus on production and processing,which is the most prominent internal problem faced by the company recently.The company should make full use of the advantages of product development and marketing to make up for the company.Financial and historical burdens should focus on these issues when choosing and formulating strategies.Therefore,in view of the analysis and evaluation of the internal and external environment of Langxin Biochemical Pharmaceutical Co.,Ltd.,the information input analysis of the company’s strategy formulation shows that the company should choose the integrated growth strategy,and it is clear that the best choice of the company’s business strategy is the cost-leading strategy.Longxin Biochemical Pharmaceutical Co.,Ltd.should choose the integrated growth strategy as the company’s overall strategy,at the same time choose the cost-leading business strategy,as well as the resource-guaranteed functional strategy of core competence,financial financing strategy and financial strategy,through integrated management and control,reduce company costs and improve business profits.Finally,the company’s strategic plan is formulated,and the steps of strategy implementation are clearly defined.Then,the company’s strategic evaluation is made clear in the process of strategy implementation,including organizational restructuring based on strategy implementation,information management system,corporate culture deepening,marketing innovation,human resources management,multi-dimensional fund financing and other safeguards.Price content,scientific company strategy control method,effective supervision and feedback rectification of the company strategy,to ensure the smooth implementation of the company strategy.