The Cause And Performance Research On Asset Securitization Of Sunning Yunshang

Since China's asset securitization launched a formal start,although the middle of the pause,but still made great progress,especially after the restart in recent years.In the context of China's economic restructuring,asset securitization can effectively improve the efficiency of capital allocation,revitalize the stock of assets.China's asset securitization will maintain the momentum of rapid development in the future,and the securitization of assets will become the trend of the times,the market conditions are getting mature and the policy conditions are perfect and the government supports the environment.With the development of electricity providers,the traditional retail industry under the line caused a great impact,how to face the challenges of the macro environment,how to transform,is the traditional retail industry issues.And Suning Yun business as a retail giant,is from the line under the transition line,build O2 O platform,but requires a lot of money,when Suning Yun business through its own real estate property securitization,revitalize the funds.This paper chooses the assets securitization of Suning Yun business as the object of the case study.Through the analysis of the basic situation,the development process,the financing structure and the defect of Suning Yun business,the author introduces the process of asset securitization,and on this basis,Analysis of Drivers' Motivation and Performance.Performance analysis using event analysis and financial indicators analysis.Event analysis is mainly through the excess returns and cumulative excess rate of return analysis to reflect short-term performance.Financial index analysis is a comparative analysis of financial performance before and after the analysis to reflect long-term performance.At the same time,it analyzes the risks and avoidance measures encountered in the process of asset securitization.This paper analyzes the asset securitization motivation and performance,and finds that asset securitization has played a positive role in the financial performance of Suning Yun businessmen.This paper hopes to provide some reference and inspiration to other enterprises that will carry out the transformation of asset structure.