The Impact Of Social Capital Of Cpa Firms'Parters On The Performance Of CPA Firms'Offices

The concept of social capital was clearly defined by Bourdieu in 1985.From then,Coleman conducted a systematic study of social capital theory.After that,Putnam introduced this concept into economic and political research area and was widely concerned,leading to a large number of academic research,and exponential growth of related social science literature.Academics explore the impact of the social capital on individuals,companies,society,and even the national economic development from different perspectives.These researches generally believe that social capital,as a synthesis of regime,relation,attitude and value that affects people's behavior,has a very positive and important role in the development of individuals,organizations and society.However,the application of this concept in the field of accounting is limited to the impact of executives and directors' social capital of listed companies on firms' great decisions,such as the impact on the IPO process,fund raising and investment decisions.For the large-scale joint-stock listed companies,the management has a limited effect.This paper attempts to use L accounting firm as an example to carry out a case study,applying the study of social capital to the main accounting firms.Through establishing a measurement system of partners' social capital,this essay tests social capital of partners from the characteristics factor,cultural factor,political factor and empirical factor four perspectives,linking them with performance of branches of accounting firms,analyses firm performance from the perspective of social capital,clarifies the impact of social capital on the performance of the firm,finds out which social capital factor explain most to the firm's performance,and provides suggestions for the partners to enhance the firms and branches' performance.According to analysis to the case and data,following conclusions are drawn: first,the higher partner's social capital per capita is more favorable to the firm's performance;second,each higher factor of the partner's characteristics factor,cultural factor,political factor and empirical factor is more beneficial to the firm's performance;third,and empirical factor explains most of the firm's performance than other factors;in addition,the homogeneous partners' specialties,graduated colleges or universities are not conducive to the performance of the firm.