Research On The Development Strategy Of A Financial Holding Company

China's economic transition period has entered a crucial stage,and the state has spared no effort in supporting the capital market.In July 2019,the Sci-Tech InnovationBoard was opened,which reinvigorated the already difficult capital market.However,with the deepening of the Sino-US trade war,the domestic and international economic situation has declined and the stock market has been sluggish.Since mid-2018,the debt of private listed companies has been continually occurring,and more than 60% of private listed companies have been affected to varying degrees.The situation at home and abroad is complicated,how do private equity investment companies go,how to help achieve the country's industrial structure upgrade,and the growth of booster SMEs has become an important reason for this paper to explore corporate strategy.This paper takes Afinancialholdingcompany as the research object,aiming at finding a suitable development strategy.In the environmental analysis section,this paper first analyzes the macro environment and industry environment by using PEST analysis method and Porter's five-force model.Subsequently,the article analyzed the internal resources and environment of A financial holding company.The article uses SWOT analysis to summarize the opportunities and threats,strengths and weaknesses ofA financial holding company.In the strategy development process,this paper first uses the EFE matrix and IFE matrix to evaluate the key factors affecting A financial holding company;secondly,the QSPM matrix helps A financial holding company to select the most appropriate strategy.According to the results of the QSPM matrix,A financial holding companyshould first implement a variety of business strategies,followed by a differentiation strategy.Based on the above analysis,A financial holding company should carry out a variety of business strategies in the future development,followed by a differentiated development strategy.Comparingits own conditions with the industry situation,A financial holding companyshould launch a business model of “investment + investment bank + supply chain” in the short term.A financial holding companyshould make full use of its superior resources,carry out financial services and channel expansion,and establish a platform for financial services for SMEs.In the long-term strategy,A financial holding companywill focus on “investment banking + commercial banks” and open up the relationship between equity,creditor and investment bank counseling.All in all,A financial holding companyhopes to explore a development path suitable for private equity investment companies without large background and large resources,and establish their own advantages through practice.Meanwhile,Constantly expanding and contributing to the development of China's physical industry.