Research On Solvency Problem Of Zhujiang Life Insurance Joint Stock Company

With the advancement of reform and opening up,insurance occupies an increasingly important position in national life.As one of the pillar industries of the financial industry,the insurance industry plays an important role in social and economic compensation,providing funds for enterprises,and social management,and has an important impact on our national economy.Obviously,the safety and stability of the insurance company's operation and financial situation are of great significance to policyholders,insurance companies and stakeholders.In the past 16 years,China's life insurance companies have developed rapidly and competition has intensified,especially in terms of premium income,which increased from 431.81 billion yuan in 2004 to 38.16 billion yuan in 2018,with an average annual growth rate of more than 50%.Therefore,the study of solvency issues is of great significance to the continued operation of small and medium-sized life insurance companies in China.Since 2017,Zhujiang Life Insurance Joint Stock Company has suffered from insufficient solvency.This article takes the small and medium-sized life insurance company as the research object,qualitatively analyzes the solvency status of the company,finds the solvency problems of Zhujiang Life,and analyzes the causes of insufficient solvency from the perspective of influencing factors,and then uses the gray correlation method to influence these Empirical analysis of factors to identify internal and external factors that mainly affect the solvency of Pearl River Life.Finally,on this basis,give countermeasures to improve the company's solvency and implement safeguards to solve the problem of Zhujiang Life's insufficient net assets.The specific content of each chapter is as follows: The first chapter is an introduction,which introduces the research background and significance of this article,research methods and content,as well as the structure and innovation of the paper.The second chapter is the theoretical analysis of the solvency of Zhujiang Life,introducing the theoretical basis of this article.Scholars at home and abroad reviewed the literature on the solvency research of insurance companies and pointed out the shortcomings of the existing research;then introduced the basic situation and solvency of Zhujiang Life The status quo of capacity,pointed out that the solvency of Zhujiang Life has problems in net assets,compensation and life insurance liability reserves,and the reasons for these problems are analyzed from the company's operating capacity,growth capacity and capital structure.The third chapter is the empirical analysis of the solvency of Zhujiang Life Insurance.It introduces the construction of gray correlation model and specific calculation steps,and then conducts sample selection and descriptive statistical analysis of indicators,and conducts empirical testing and analysis of the sample data,which includes The empirical analysis results of the solvency of Zhujiang Life from 2013 to 2018 and the empirical analysis results of the solvency of Zhujiang Life before and after the implementation of the "second generation compensation" rule.The fourth chapter is the improvement strategy of zhujiang Life's solvency.It gives the improvement strategy of Zhujiang Life's assets,that is,provides specific solutions for the improvement of net assets,and then introduces the improvement strategy of Zhujiang Life's liabilities.The life insurance liability reserve and the reduction in the amount of compensation provide specific solutions,and finally implement safeguard measures for these solvency improvement strategies.The research in this paper will improve the solvency of Zhujiang Life Insurance Joint Stock Company,especially in terms of how to increase the net assets and life insurance liability reserves,and has certain practical significance,and then the improvement plan proposed for the company's management,investment decision And financial budget and other aspects have some help.In addition,the improved programs and safeguards provided by Zhujiang Life Insurance can provide a reference for other small and medium-sized life insurance companies in China to improve their solvency,and to a certain extent improve the solvency level of the life insurance industry.