Hongcheng Company "Landscape Home" Research On Full-Marketing Planning Of Real Estate Projects

As the domestic economy enters a new normal of “structure adjustment and steady growth”,the real estate industry,which is an important pillar of the national economy,has also ushered in a period of deep adjustment.After experiencing multiple rounds of cyclical adjustments,the domestic real estate industry has gradually emerged as the leader of the “buyer market”.Under such a background,real estate enterprises should carefully control the cost-effectiveness of marketing planning in the process of marketing planning,deeply study the consumer demand for housing,make product design in line with market demand,and achieve precise marketing and effective planning.In order to gain development space in the fierce real estate market and obtain lasting core competitiveness.Based on the current problems of many real estate enterprises in project marketing and lack of understanding of marketing planning theory,there are process defects and misunderstandings in actual project marketing,which need to be further improved.To this end,this paper aims to carry out research on real estate project marketing planning,and Based on the marketing knowledge related to marketing theory and marketing planning model,in the context of domestic real estate industry regulation and competition,research on a typical residential development project,Shanshuijiayuan marketing planning,through the marketing environment of the real estate project The whole process tracking of the implementation results of marketing planning and marketing strategy provides a reference case for project planning for domestic real estate enterprises.Through the article on the real estate project marketing planning research,the main research conclusions of this paper are:1.Since real estate marketing planning runs through the project period,in the current market environment,real estate project marketing planning should be carried out around the core work of the project development process,utilizing and integrating the external environment and all its favorable resources and conditions,coordinating the development of various departments of the enterprise,and implementing The whole process of marketing activities.2.The article lists various strategies and combinations of real estate project marketing planning programs.Different companies need to decide which strategies and methods to adopt according to their own marketing models,habits,thinking and marketing levels.In marketing planning,it is necessary to carry out marketing methods innovation,but also to maintain the original good marketing methods,and gradually explore the marketing model that suits its own characteristics.3.Based on the theory of marketing planning,we will identify the changes in consumer product demand,combine the characteristics of the company,and set the production to the maximum extent to provide products that meet the demand and achieve corporate profit targets.The internal competition in the real estate industry is becoming increasingly fierce.The competition among real estate enterprises is not only reflected in the land acquisition and construction,but also the embodiment of the comprehensive strength of the enterprise.By strengthening the research on the marketing planning of real estate projects,it is of great strategic significance for the success of real estate development projects..