Research On The Influence Of CSR Information Disclosure On Enterprise Performance

The value realization of Corporate Social Responsibility(CSR)benefits of the stakeholder behavior driven by good stakeholder relationships,but this is based on the premise that stakeholders understand and agree with CSR activities.It must be achieved through social responsibility information disclosure and communication.With the development of social information,the CSR information disclosure methods of corporate are increasingly diversified,but society's trust in enterprises is generally reduced.One of the reasons is that corporate irresponsible behavioral incidents occur one after another,leading to public doubts about the true motives of CSR activities and the credibility of CSR information disclosed.In such a social trust environment,if the CSR activities are carried out and communicated improperly,it will not only have a positive effect,but will have a reverse effect,which will bring great adverse effects to the enterprise.Therefore,research on how to disclose CSR information,what kind of CSR information content can promote the relationship improvement of stakeholders,is of great significance to guide companies to effectively communicate and disclose CSR information.At present,most of the research focuses on the impact of information disclosure and disclosure level on corporate performance.Few studies focus on how disclosure companies disclose the impact on corporate performance.Few studies have focused on the impact of disclosure content and how companies disclose their CSR information on business performance.The construct level theory(CLT)divides information into two types —abstract information and concrete information.Abstract information strategies attempt to convince people by emphasizing ?why do it?.The concrete information strategies convince people by emphasizing ?how to do it?.The abstract CSR information strategies focus on ?why this charity activity is important?.The concrete CSR information strategy focuses on ?how the company can help the local community in this charity activity?.Some studies have pointed out that different ways of presenting information will have different effects on the effectiveness of corporate communication CSR activities.In the information age,this influence is further amplified.In this paper,the research is placed with the CSR information disclosure content as the independent variable(abstract information/specific information),and the enterprise performance as the dependent variable(reputation evaluation,purchase intention,investment intention and word-of-mouth),using experimental methods to study the influence which the different CSR information disclosure have on corporate performance.The study found that the concrete CSR information disclosure content is more effective for the improvement of corporate performance than the abstract CSR information disclosure content.Further,this paper uses attribution theory to conduct an in-depth study of its impact mechanism:it finds that altruistic attribution plays a mediating role in the impact of concrete CSR information on firm performance.That is,concrete CSR information enhances the support behavior of stakeholders to the enterprise with stimulating the altruistic attribution of stakeholders.It is worth noting that concrete CSR information can increase altruistic attribution,but it can't reduce self-interested attribution.This shows that stakeholders will have multiple opposite attributions to the CSR behavioral motives of enterprises.The research results of this paper have a strong guiding role in guiding enterprises to disclose CSR information more effectively and improve the communication and dissemination effect of CSR information to promote stakeholders' support behavior.That is to say,enterprises should focus on disc losing "act-oriented" information which is on how CSR can help local communities,so as to promote the beneficial attribution of stakeholders and further promote their support for enterprises.