Research On Competitive Strategy Of Inclusive Financial Business Of Industrial And Commercial Bank Of China Guang Zhou Branch

The State Council printed and released the "Plan for Promoting Inclusive Finance Development(2016-2020)" at the end of 2015.The birth of this plan marked the official start of the implementation of the first national strategic plan for the development of inclusive finance in China,and accordingly Establish a basic path for institutions and banks to develop inclusive finance.The so-called inclusive finance is an organic combination of "universal" and "benefit"."Public" on the one hand means a wider coverage,on the other hand the service target is wider;benefit "means availability,can provide appropriate,effective and affordable,so inclusive finance is to provide financial services to the above objects The development of inclusive financial services can help support the real economy,promote public entrepreneurship,promote the transformation and upgrading of economic development methods,and also help to achieve the fairness of financial services,enhance social equity and social harmony.Under the initiative,financial institutions actively responded to the national call to implement the inclusive financial concept by adding departments,researching and developing products,reducing fees and optimizing processes,and optimizing processes.With domestic communication technology,artificial intelligence,big data,and blockchain the rapid development of other technologies has been applied to the financial field.The new format of "technology + finance" has changed to a certain extent the development dilemma of low coverage,difficulty in acceptance,long process,and high cost of inclusive financial services.The huge potential of the financial development path has prompted major commercial banks and other financial institutions to begin to focus on business strategy Seeing this new profit growth point in the inclusive financial sector,investment in inclusive financial services has increased,and competition in the inclusive financial business has become increasingly fierce.This article studies the issues of corporate competition strategy in the context of ICBC Guangzhou Branch,focusing on the status quo and existing problems of the inclusive financial business competition of ICBC Guangzhou Branch,analyzes and formulates effective competitive strategies to meet the needs of sustainable development of enterprises Enterprises provide effective competitive strategies for reference.In the introduction of this article,it mainly expounds the research background and research significance of the competitive strategy of inclusive financial business of ICBC Guangzhou Branch,discusses the research methods and content of corporate competitive strategy,and discusses the domestic and foreign theories,research results and inclusive finance of competitive strategy The development theory is summarized accordingly.The second part introduces the development history and overall development of ICBC and ICBC Guangzhou Branch,analyzes the competition status of the market in which it is located,and proposes that its current strategic positioning of the business is not high,the direction of its core competitiveness is inaccurate,and its market competitiveness is not accurate.Problems such as incomplete demand surveys,product positioning and customer group positioning are not effectively covered,the organization's organizational structure and functions are unclear,human resource protection is not in place,and there is a lack of effective incentives inside.The third part is to carry out an in-depth analysis of the current competitive environment of the company.Through the use of the PEST analysis method,the macro-environment such as the political level,economic level,social cultural level and technical level of the company is specifically analyzed.Using Porter's five-force model to analyze the current fierce competition of domestic commercial banks in the field of inclusive finance.Build a SWOT model,analyze the external and internal environmental factors facing the enterprise,the advantages and disadvantages in the competition,the opportunities and threats facing.Based on the above results,it is finally determined that the enterprise will choose the appropriate strategy in the competition of inclusive financial services.In the fourth part,based on the above analysis results,it is determined that the enterprise's inclusive financial business competition adopts a differentiated strategy,implements specific strategic measures from the three levels of product,channel,and service,and suggests that in the specific implementation process of the competitive strategy,it is necessary to strengthen Specific measures such as building corporate culture,optimizing internal management systems,tapping potential customers in the market,improving product research and development capabilities,and improving risk screening are needed to ensure the successful implementation of corporate development strategies.