Research On Marketing Strategy Of Corporate Credit Business Of Industrial And Commercial Bank Of China Lanzhou Branch

In recent years,with the continuous in-depth development,China's economic system reform on the financial sector is increasingly louder call,the magnitude of the country to open financial market increasingly higher and higher,which leads to the fierce competition between different Banks,at the same time the unofficial financial services of flowers also brought the huge impact to state Banks,cause the Lanzhou branch of ICBC in the business of the road there are more and more resistance and rising competition.Industrial and commercial bank of China Lanzhou branch is not only the secondary sub-institution of ICBC Gansu branch,but also one of the numerous Banks in Lanzhou.The Lanzhou branch of industrial and commercial bank of China in recent years,adhere to keep up with the development of economy in the province superiority characteristic,adhere to the headquarters of industry policy and the economic development of Lanzhou city direction,the direction of national industrial policy to guide,its own business constantly optimize the credit structure and adjustment,greatly improve the level of the business development of Lanzhou branch of ICBC.But in the process of actual credit business development company,Lanzhou branch of ICBC in product innovation,top design ability,management ability and credit business philosophy and many other issues,there is still with the economic development of Lanzhou city,and not the problem of matching the inter bank competition,these problems to reduce the Lanzhou branch of industrial and commercial bank of China credit business development speed,cause the Lanzhou branch of ICBC in corporate credit business marketing existence unreasonable credit structure,risk,lax controls the cause of the decline of the competitive ability.In the face of increasingly complex market competition and constantly changing inter-bank development level,how to obtain a stable market position and better expand the development of our corporate credit business,the first consideration is marketing.How to improve the marketing management level of the company's credit business,enhance the marketing ability of the company's credit business,increase the financial market share of ICBC Lanzhou branch in Lanzhou,and increase the contribution of the company's credit business to the overall profit of ICBC Lanzhou branch is an important problem facing ICBC Lanzhou branch at present.In this paper,combined with their own credit business experience and more understand the advantages of the bank's daily operation,through the Lanzhou branch of ICBC credit business in recent years,the summary of the structure,arrangement and analysis,find out a series of problems existing in the company's credit marketing,careful analysis of the reason of these problems and to put forward a set of optimized solutions and Suggestions,hoping to Lanzhou branch of ICBC credit marketing theory and practice of in-depth study,so as to find the Lanzhou branch of marketing strategy.