A Study Of The Wechat Subscription's Applied Strategies In Building Tax Bureau Service Image

In recent years,the Party Central Committee emphasizes the optimization of the business environment and continuously introduces the Reforms to delegate power,streamline administration and optimize government services.According to the Business Environment Report 2019,China's business environment ranks 46 th out of 161 countries.Among them,the ranking of tax indicators has increased by 16 places compared with last year.Although the taxation indicators in the business environment have improved significantly this year,this indicator still has considerable room for progress.As taxpayers' needs preferences change constantly,how to improve taxpayer satisfaction is an important part of current tax collection and management,and shaping the image of service-oriented tax authorities is also the goal pursued by the tax authority.In the era of big data,"Internet plus intelligent taxation" is a new topic of tax authority at present.As a new type of “Internet plus Tax” public management mode,the Tax Wechat Subscription has the advantages of convenience,low cost and so on.However,there are also many problems in its development,which has affected the shaping of the image of service-oriented tax authorities.Therefore,based on the needs of taxpayer,this paper focuses on the operation of Tax bureau of Guangdong Wechat Subscription.By using sampling method,the data of Tax bureau of Guangdong Wechat Subscription was analyzed,and the same caliber of Tax bureau of Beijing Wechat Subscription was compared horizontally.At the same time,a questionnaire survey was conducted on the taxpayer satisfaction and service demand of Tax bureau of Guangdong Wechat Subscription to find out the existing problems.According to the results of the research,this paper carries out image planning of service-oriented tax authorities for Tax bureau of Guangdong Wechat Subscription,introduces the CIS theory,and designs the image from the MIS,BIS and VIS levels respectively,and puts forward corresponding optimization countermeasures for information dissemination,interactive communication and service provision module in this Wechat Subscription.