Research On Optimization Of Marketing Strategy Of NHA Bank Microloan Business

Countries in recent years a number of policy to further deepen the reform of financial system,the multi-level market system,especially the pratt &whitney financial system,the small micro enterprise financial services in a more important position.The acceleration of financial disintermediation and marketization has prompted the banking industry to begin to adjust the structure of customers and credit and seek new development and profit points.Bank microloan business is one kind of microcredit,which refers to providing micro-credit services to small enterprises.At present,the banking microcredit business mainly refers to the business loan business of less than 1 million yuan(including)for micro enterprises,individual industrial and commercial businesses,agriculture,rural areas,small workshops and small business owners.With the rapid development of economy and the further development of supporting micro-finance,the micro-credit business of Banks has a vast development space.This study,by NHA bank loan business marketing strategy research as NHA case analysis,through the bank of NHA micro loan business development combined with the marketing theory,using the method of case analysis and literature data collection,the present situation of micro lending business marketing strategy through NHA bank marketing environment analysis,put forward A bank loan business marketing problems,with the aid of 4Cs marketing theory for A bank loan business marketing strategy optimization and design.For A bank loan business to adapt to market development,to build NHA core competitiveness of the service marketing system has strong practical significance,at the same time as other regional small and medium-sized Banks micro lending business marketing strategy to provide the reference and reference.