Research On The Impact Of Consumer Finance On The Efficiency Of Bank Operation

At present,China is in the transition period of economic structure,under the pressure of supply-side reform,many enterprises are forced to shrink the scale of production or even bankruptcy.As a procyclical industry,banks urgently need to find a business that is more attuned to the current environment and improve their operational efficiency outside of their traditional business.At the same time,the consumption structure is also upgrading from the traditional survival consumption to the development type,the quality type consumption.Consumer finance,as the financing and capital integration around the chain of consumption value,realizes the allocation of consumption and finance resources across time and space through the operation of "consumption life and Life finance",and completely reverses the traditional antagonistic relationship between consumers and merchants,so that they truly become a mutually beneficial community of interests.Therefore,it can be said that consumer finance has ushered in unprecedented opportunities for development.In this context,this paper studies the impact of consumer finance on the operating efficiency of banks.Based on the history of consumer finance development and current realities,this paper analyzes the impact of consumer finance on the operational efficiency of commercial banks from both theoretical and empirical perspectives.The full text is divided into five chapters.The "Introduction" introduces the main contents and research ideas of this paper.The first chapter is about the concept and development of consumer finance,sorting out the concept of consumer finance and analyzing and summarizing the history of China's consumer finance development.The second chapter analyzes the impact mechanism,and analyzes the impact of consumer finance on bank operation efficiency from four aspects: internal innovation,industry integration,customer acquisition ability and competitive strength.The third chapter is the first part of the empirical study of this paper.From the quantitative point of view,the 14 companies' 2011-2016 operating efficiency are measured by pure technical efficiency,technical efficiency and scale efficiency,and the results are analyzed from a qualitative perspective.The fourth chapter is the second part of the empirical study.The DEA is selected as the explanatory variable,consumer finance and diversification as explanatory variables,bank size,shareholding structure,non-performing loan ratio,capital adequacy ratio,interest rate marketization dummy variable,and household consumption.As a control variable,the price index uses the Tobit model to empirically test the factors affecting bank operating efficiency and increase the robustness test.The fifth chapter is conclusions and recommendations.Looking at the full text,the main conclusions are as follows:Firstly,through theoretical research,consumer finance can enhance operational efficiency from internal innovation,boosting industry integration,improving customer acquisition capabilities,and enhancing competitiveness.Secondly,through the empirical test of the operating efficiency of 14 banks in 2011-2016,it proves that the consumer finance business has a significant positive impact on the bank's operating efficiency,while the non-interest income has a negative impact on this.Thirdly,through the robustness test of the financial indicators as the explanatory variables,it is proved that the consumer financial business can improve the bank's operating efficiency,and further verify the previous conclusions.The results of the comprehensive regression can be considered that the more concentrated equity structure has a limited impact on the bank's capital operation,but has a negative impact on the overall operation;the non-performing loans can also be called “not confusing” in the fund operation,but negative in the overall operation.The impact is more than positive.The practical meaning of this paper is: Consumer finance business can play a certain role in the bank's operating efficiency.Commercial banks can vigorously promote consumer finance business by relying on bank cards as a medium.(2)Establishing specialized consumer finance departments and subsidiaries(3)The combination of vertical and horizontal links with specific consumer groups to carry out consumer finance business.