Diversification Strategy And Effect Research Of Suna Co.,Ltd

Under the background of the global financial crisis and the slowdown of the country's economic growth,the homogenization competition in the traditional manufacturing industry has become increasingly serious.Under the pressure of huge business,whether to choose a diversification strategy has become an issue that will be considered in the development of most manufacturing enterprises.According to the research,the results of different companies' diversification strategies are very different: some companies have successfully expanded their scales through diversification strategies and brought high profits;some companies have paid a painful price for this.The diversification strategy has brought more attention to the company,whether it is more profit or more risk,whether it should choose the diversification strategy and how to implement the diversification strategy.This paper uses the literature research method to study the related issues of diversification strategy,and finds that most scholars' research tends to influence the diversification strategy on corporate performance,while the research on corporate diversification strategy selection and diversification strategy implementation is relatively rare,and Most studies are empirical studies and do not allow for in-depth analysis of specific cases of corporate diversification strategies.In the study of diversification strategy,this paper selects Suna Co.,Ltd,which has frequent diversified behaviors in the past three years,as an object of study,and conducts an in-depth analysis of the company's diversification strategy and effects.Evaluating the impact of the diversification strategy on the company's stock price and financial performance,I hope that this study will provide a reference for companies that are about to implement or are diversifying strategies.This paper uses the case study method to study the diversification strategy and effect of Suna Co.,Ltd.The article first introduces the diversified development process and diversified management status of Suna Co.,Ltd,and then conducts an in-depth analysis of the strategic environment,strategic choices and strategic implementation of Suna Co.,Ltd,based on the theoretical analysis framework,and combines market performance and financial performance to diversify strategic effects.Evaluation and conclusions: First,diversification can help enterprises get out of trouble;second,there are many problems in the implementation of diversification strategy;third,non-related diversification is difficult to play a synergistic role.Finally,based on the conclusions made recommendations: First,establish a strategic feedback mechanism to solve problems in the implementation of the strategy in a timely manner;second,prudently choose diversification and play a synergistic role.