Research On The Establishment Of Tax Service Brand Of Grassroots Tax Authorities In The New Era

The 19 th National Congress of the Communist Party of China made a major political argument that "socialism with Chinese characteristics has entered a new era",which puts forward new requirements,injects new impetus,and brings new changes to the tax service work.Important measures of the times.Marked by the merger of national and local taxes,the tax service of tax authorities has entered a new era,and profound changes have taken place in the concept of tax service,supply methods and standard requirements.After the merger of national and local taxes,the Luxi County Taxation Bureau has outstanding problems such as insufficient institutional integration,poor tax payment service processes,decentralized service department functions,and insufficient cross-departmental cooperation.Tax service provision is facing many problems and challenges.The establishment had a negative impact.In the context of the new era,while adapting to the profound changes in the new era,the Luxi County Taxation Bureau needs to find effective ways and methods to overcome a series of problems and difficulties,make in-depth changes and innovations in tax service,and continuously improve the quality of tax service,Level and efficiency,and strive to integrate tax payment services into the new era.The creation of a tax service brand is an effective management model,and it is a comprehensive symbol that reflects the tax authorities' tax service,service connotation,service mechanism and overall image.The thesis takes the "brand" as the starting point,based on the perspective of public management,based on the new public service theory,draws on the law of the creation of integrated communication and marketing brands,and closely focuses on the core of "the new era of Luxi County tax service construction".It analyzes the new changes,new challenges and new opportunities of the tax service of the grassroots tax authorities under the new era,discusses the environment and motivation of the tax service brand creation of the Luxi County Taxation Bureau,and draws on a series of places such as Qingdao National Tax,Kunshan Local Tax and Nanjing National Tax.The tax authority's brand creation approach systematically puts forward the concept of tax service brand creation from different perspectives such as tax service brand creation framework,process,steps,brand positioning,etc.,forming a complete brand creation support system,visual recognition system,publicity promotion system,and evaluation feedback Mechanism and other specific constructive programs and recommendations.Trying to use "tax payment service brand" as the core of effectively integrating various tax payment services of the Luxi County Taxation Bureau,giving full play to the brand effect,constantly innovating the tax payment service content,improving the service method,forming a joint force,establishing an efficient and unified tax payment service system Create a tax service brand that taxpayers trust and rely on,and establish a good image of tax authorities.This article has conducted an in-depth study on the construction of taxation services of grassroots tax authorities in the new era with a brand new perspective,with a view to providing a complete and operable model for the establishment of tax payment services for grassroots tax authorities,which has strong practical significance.