The Intervening Role Of Customer Satisfaction Among E-banking Services Quality And Customer Purchase Intention

The main objective of this investigation was to inspect the affiliation among the dimensions of E-Banking service quality and customer purchasing intentions with the mediating role of customer satisfaction.The study was based on a convenient sampling method due to time restrictions.Convenience sampling is the most suitable technique to be used in this research Because through this technique,random data can be collected from banks of Qatar,which effectively depicts the accurate picture of the whole population in explaining the impact of E-banking services quality on customer purchasing intention with mediating role of customer satisfaction.The population for this study is 400,and accurate data received on the questionnaires for this study were 255.Data were collected from employees and customers through surveys which are working in different banks of Qatar;moreover,255 valid responses were used for analysis which gives accurate results as per our expectations.The result of the study indicates that reliability,efficiency,responsiveness&communication,security&privacy have a significant and positive impact on Customer purchasing intentions.Customer purchasing intentions are significantly increased when customers satisfied with E-banking service quality The mediating role of customer satisfaction was established for E-banking service quality and customer purchasing intentions.Customer satisfaction tested as mediator has shown a partial impact on the connection among IT E-banking service quality and customer purchasing intentions.The banks which are developing and introducing e-banking should take this model into account for capturing maximum market share.Electronic banking service quality is the main concern of the customer.Before getting into electronic banking,customers explore these e-banking service quality features.This is a competitive advantage of any banking sector that is having Electronic banking service quality.CEO's,Managing Directors,Planner and consultant should consider Electronic banking service quality features in their business for maximization of customer purchase intentions.This study has significantly contributes to the area of research especially in the domain of behavioral finance.The study also provides significant implications for academicians and practitioners.