The Balanced Development Of Life Insurance Products Mix In China

The question of imbalance in the mix of life insurance products,has a long history in China,the Chinese academy of social sciences in 2012 the development of Chinese financial report for the first time as an official put forward China's life insurance product mix imbalance problem,the insurance of share out bonus long-term accounts for more than 70%of the share,non-traditional life insurance is accounted for more than 90% of the share,this to the insurance industry in our country and even the financial sector has brought the huge systemic risk and damage the stability of the company's business,and can't meet the actual demand of consumers.However,this problem has not been effectively improved so far.In2017,China insurance regulatory commission issued "no.76 document" and "no.134document",aiming to return the insurance industry to the initial intention of "insurance surname insurance",and the imbalance of life insurance product mix needs to be solved urgently.This article will life saver and safeguard model is classified as the traditional life insurance,life insurance with characteristics of life insurance is defined as a non-traditional life insurance investment,clear life insurance product mix imbalance is mainly traditional life insurance and non-traditional life insurance imbalance,and puts forward the reasonable mix of life insurance product evaluation criterion should be conducive to the industry,enterprise development and meet the demand of consumer real insurance,and maturity evaluation method mainly through the construction of life insurance industry of our country's life insurance product mix is not reasonable conclusion.This paper proposes to use the life insurance product mix ratio as the index to measure the balance of life insurance product mix,and finds that this index fluctuates within the range of(0,3)roughly,and in developed countries this index is approximately close to 1.In addition,this index is significantly affected by the interest rate and demographic factors.Considering the current situation of China and the future visible industry environment,this paper puts forward some Suggestions,such as adding life insurance product mix ratio as the industry regulatory index and taking consumer demand as the guidance to lay out product development in advance.