Research On The Application Of Balanced Scorecard In The Comprehensive Budget Management Of CY Company

In the context of economic globalization,with the popularity of the Internet,e-commerce enterprises have become an important part of the current economic enterprise form.With the increase of market risks and the variability of environment,e-commerce enterprises must closely link resource allocation with enterprise strategy,improve innovation and strain capacity,so as to achieve sustainable operation.It is an urgent problem for e-commerce enterprises to use which internal management mode and improve the evaluation and analysis of business performance in order to maintain competitive advantages in a hyper-competitive environment.This article through to the enterprise comprehensive budget management and domestic and foreign relevant theory of the balanced scorecard a systematic research,and on this basis,the comprehensive budget management in enterprise at present situation and existing problems of key analysis,based on the introduction of the balanced scorecard,in-depth discussion on the construction of a comprehensive budget management system the significance and feasibility.From a strategic perspective,using the four dimensions of balanced scorecard strategic target segment,redesign and revised index system of comprehensive budget management,further optimization of comprehensive budget management in a strategic allocation of resources,so as to improve business performance and improve enterprise management,realize the organic integration of strategy,budget,performance.Based on the literature and the on-the-spot investigation of CY company,analyzes the CY company comprehensive budget management implementation present situation and problems,combining with the characteristics of electronic commerce enterprise operations and to determine their own enterprise strategy,using the balanced scorecard key success factors in the four dimensions of comprehensive budget target,building the introduction of the balanced scorecard comprehensive budget management system.Through the application of the balanced scorecard in the overall budget management of CY company,the implementation effect is analyzed and Suggestions for improving the performance are put forward,which further improves the operating situation of CY company.It is hoped that the new management mode constructed in this paper can provide experience and reference for e-commerce enterprises and other small and medium-sized enterprises facing similar management problems.