Research On The Valuatin Of B Light-asset Enterprise In Apparel Industry

The profitability of an enterprise depends to a great extent on its operation mode.As a mode of operation that enterprises pay more attention to,light assets operation mode has become the first choice for many enterprises to transform with its advantages of low investment and high profit.In recent years,the retail sector has undergone great changes,the diversification of marketing channels,and the diversification of propaganda channels,which enable brand-based apparel enterprises to face consumers directly.Consumer loyalty is becoming more and more important to enterprises,and consumers have become the embodiment of brand value.However,how to measure the enterprise value,how to evaluate the operation performance of the enterprise,and how to choose the evaluation method are very important for the measurement of the enterprise value.When the enterprise is at different stages and different operation modes,different evaluation methods should also be used in the evaluation of the enterprise value.This paper tries to introduce "loyalty factor brand valuation method" by combining the characteristics of brand light assets enterprises,and construct a more objective and scientific valuation method by integrating theory with practice.The research will be carried out according to the logical framework of "raising,analyzing and solving problems".Firstly,the background and significance of the research will be elaborated.Meanwhile,the research methods will be pointed out to deepen the research on the valuation of light assets operating apparel enterprises.Meanwhile,the overall research ideas will be provided for the follow-up study.Secondly,based on the theory of light assets operation mode,the characteristics of light assets operation mode and industry development are analyzed,and then the relevant theories of enterprise financial value evaluation and brand valuation based on market and consumer are compared to find the appropriate valuation model for the evaluation of this study.Then,it describes the basic situation of the case,puts forward the importance of brand value,and then points out the importance of consumer viscosity to enterprise valuation.In valuation,we need to consider such factors as business environment,consumer preferences,consumption habits,consumer psychology,etc.We analyze the data of enterprises and reduce human factors based on financial data.It is concluded that the loyalty factor method,a consumer-based enterprise valuation model,is more feasible.Finally,combined with B Fashion Company,the shortcomings and application of loyalty factor method are elaborated,in order to provide help for management decision-making and value evaluation of brand garment company,and improve the valuation level of garment company.Through this study,the relevant theories and valuation methods are summarized,and the characteristics of light assets apparel enterprises are pointed out.At the same time,the relevant theories are summarized,and the feasibility of enterprise valuation based on loyalty factor is proposed.At the same time,taking B Fashion Company as the research object,the feasibility of the valuation model is validated by combining the specific data and model.It also provides guidance for the enterprise valuation in the garment industry,and has a certain reference value in the merger and evaluation of enterprise assets.