| The era of "Internet +" breeds a shared economy,as a typical representative,the ridehailing industry has experienced the rise to maturity in just a few years,therefore,the study of how to compete among enterprises plays a vital role in enriching the platform economy research.By analyzing the factors that affect customer satisfaction under the network economy,this paper will find the reasons why ride-hailing platform enterprises can stand out in the fierce competitive environment of ride-hailing industry,and provide policy Suggestions.Platform Competition under multi-user attribution conditions,the size of the enterprise's market share determines who can reach the critical user scale first and enter the positive feedback mechanism.Therefore,competition for market share has become the main driving force of competition among platform enterprises.Based on the theory of weak marginal cost,network externality theory and customer satisfaction theory,this paper constructs a mathematical model,combines existing research results and models to construct a network car customer satisfaction measurement model,and collects network car users through questionnaire survey.The relevant data and empirical research show that there is a significant positive correlation between network utility and product utility and customer satisfaction.This result shows that the utility of the network utility to the network car service is convenient,efficient and accurate,which greatly affects the passenger's travel experience.At present,there is not much research on the customer satisfaction of the network car in the economics field.This paper not only enriches the relevant research contents of customer satisfaction theory under the network economy,provides theoretical reference and policy Suggestions for ride-hailing enterprises to gain competitive advantages in the new era of sharing economy and formulate effective business strategies,but also provides a new perspective for the study of network utility theory. |
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