Research On Product Marketing Strategy Of A Traditional Chinese Medicine Health-preserving Tea Drink Co.,Ltd

In In recent years,the concept of traditional Chinese medicine and health care has gradually become deeply rooted in the hearts of the people,and the market prospects have been unanimously optimistic.The large-scale production enterprises of traditional Chinese medicine health tea have advantages in enterprise scale,production technology,and product quality,but they are still lacking in product marketing,market development,and brand influence,resulting in slow profit growth and limited development speed.At present,a large amount of funds in the society are constantly entering the traditional Chinese medicine health tea industry,and compete at low prices,resulting in fierce competition in the low-end market of traditional Chinese medicine health tea products,but there is a lack of in-depth development of products in the high-end product market.Only by developing marketing strategies suitable for their own development can they win in the fierce market competition,so that enterprises can gain as much market share as possible,and become the leader in the herbal tea industry.The first and second chapters of this article are mainly to analyze the concepts of marketing and herbal tea drinking.The third chapter is to analyze the current marketing situation of A company.The fourth chapter is to analyze A company through macro and microscopic aspects.Discover the existing problems in product marketing.The fifth chapter is to put forward the marketing strategy to A company.Through the application of marketing combination theory,theory and marketing environment analysis method,this paper studies the marketing strategy of A company's traditional Chinese medicine health tea products.Through the study,it is concluded that the market environment in which the company is now in fierce competition,the product homogenization is serious,and the advantages of A company are less and less obvious in the current market.The marketing of A company's traditional Chinese medicine health tea products has entered a bottleneck,and the profit margin has been continuously reduced.This article suggests that the company through market segmentation,new target market choice,new product repositioning to create another blue sea.Solve a company Chinese medicine health tea products exist many varieties,consumers are difficult to choose,regional prices vary greatly,not easy to control sales channels lack effective management promotion,content lack creative marketing issues.Propose a new marketing strategy of A company's traditional Chinese medicine health tea drinking products.Get Company A out of its current competitive mode,change its current marketing strategy,and create another new market in the new market.