| China is in the third phase of the upgrading and transformation of consumption structure.The concepts and modes of people's consumption are gradually changing,and they have higher demands on the quality of life,which are especially shown in the growing consumption of health industry and tourism industry.As the big health industry has become a new engine of economic growth,the huge development potential of the new format of "health + tourism" is beginning to emerge,and health tourism has gradually become a new popular tourism activity.In 2017,the first 13 health tourism demonstration bases in China were announced,including 6 bases are located in the mountain areas.The advantages of developing healthy tourism in mountain areas are gradually highlighted,which points out a new direction for the transformation and upgrading of mountain tourism destinations in China.At present,the construction of mountain health tourism destination is urgent,the urgent task is to build a scientific and reasonable evaluation system to evaluate the potential of developing health tourism in mountain tourism destination.The evaluation results can not only reflect its development potential,but also reflect some problems in the current development of health tourism in Tourism destination,providing a basis for "taking medicine according to the case".But scholars at home and abroad have poor research on it,and less research on the evaluation of mountain health tourism destination.How to scientifically evaluate the comprehensive development potential of mountain health tourism destination and promote the construction of mountain health tourism destination have been paid more and more attention by scholars.The main purpose of this study is to establish a comprehensive evaluation system of mountain health tourism destinations,and carry out empirical research on it,in order to provide scientific methods for the evaluation of mountain health tourism destinations in the future,providing useful help and experience reference for its construction and development.This paper uses CiteSpace software to sort out the relevant research on health tourism and mountain tourism at home and abroad.Through the literature visualization analysis,the main content,hot spots and trends,research process,and the cooperative network relationship between authors and institutions can be shown more intuitively and understood more easily.From the literature analysis,we can see that China's mountain tourism and health tourism are strongly supported by the government,and the policy environment is good.The relevant research has entered a rapid growth period since 2016.After commenting on the related research,this paper clarifies the related concepts,and puts forward the definition of mountain health tourism destination on the basis of previous research.This paper uses the theory of demand level,industry integration,tourism life cycle,Chinese traditional health thought and medicine theory as the theoretical basis,and puts forward a new understanding of "horizontal upgrading" of demand level theory with the development of health tourism.Then,the paper qualitatively analyzes the construction conditions and models of the mountain health tourism destination,and puts forward five construction models of the health tourism destination,which are ecological supporting type-ecological recuperation tourism destination,cultural driving type-cultural heart nourishing tourism destination,medical implantation type-medical care tourism destination,pension comprehensive type-pension vacation tourism destination,sports & tourism integrated type-sports fitness tourism destination;Combined with the advantages and disadvantages of mountain areas,three construction modes are suitable for domestic general mountain health tourism destinations: ecological supporting type-mountain tourism destination of recuperation & vacation,cultural driving type – mountain tourism destination of health cultural,sports & tourism integrated type-mountain tourism destination of outdoor sports.Based on the above analysis,the evaluation index of mountain health tourism destination is preliminarily formulated.After two rounds of expert questionnaire survey and many times of expert consultation,the evaluation system is finally determined.The weight coefficient of each index is calculated by SPSS software,and a comprehensive evaluation model is constructed.The following conclusions are drawn:(1)The evaluation index system of mountain health tourism destination is established,which mainly includes 5 first level indexes: mountain health tourism resources,mountain health tourism products,mountain health tourism environment,mountain health tourism management,and mountain health tourism supporting services,and 12 second level indexes and 38 third level indexes.(2)Among the first level indicators,mountain health tourism resources have the highest weight(0.4547),followed by mountain health tourism products(0.2407),mountain health tourism supporting services and tourism environment have the same weight(0.1203),and mountain Health Tourism Management(0.064)has the smallest proportion,indicating that mountain health tourism resources are in the main position in the construction and development of mountain health tourism destinations Leading position.(3)Among the secondary indicators,natural health tourism resources account for the highest weight(0.3637),followed by mountain health tourism special products(0.1925)and health tourism special service facilities(0.0963),indicating that natural health tourism resources are important for the construction and development of mountain health tourism destinations,and climate comfort accounts for the highest weight(0.1889)among the three indicators,indicating that Shu Suitable climate is the most important "hardware" condition for the construction of mountain health tourism destination.(4)In the three-level indicators of mountain health tourism products,mountain sports tourism products have the highest weight(0.101),followed by mountain recuperation tourism products(0.0643),mountain vacation tourism products(0.0305),which shows that mountain sports tourism products are widely recognized and participate in mountain health tourism activities,so mountain health tourism destination The construction of mountain sports can not be separated from the diversified and rich tourism products.(5)In the three-level indicators of mountain health tourism environment,the proportion of geological environment safety is the highest(0.4433),which indicates that geological safety is an important basic guarantee for mountain health tourism.In this paper,Yulong Snow Mountain is selected as a case study to evaluate the comprehensive development potential of building a mountain health tourism destination.To collect relevant data and understand the local situation by the methods of field survey,questionnaire survey and visit.The main conclusions are as follows:(1)The comprehensive score of Yulong Snow Mountain tourist destination is 3.5855,which shows it is a medium potential tourist destination with good potential for developing healthy tourism.(2)Among the health tourism products of Yulong Snow Mountain,mountain sports tourism products and mountain recuperation products score higher,which shows that there are two suitable kinds of construction models: ecological supporting type-mountain tourism destination of recuperation & vacation,sports & tourism integrated type-mountain tourism destination of outdoor sports.(3)Based on the analysis of the evaluation results and the actual investigation,the main difficulties in the development of health tourism in Yulong Snow Mountain are: the inability to support the "blooming everywhere",the "lonely beautiful" of human resources,and the "one leader" negative effect of aircraft carrier strategy.(4)To solve these problems,the paper suggests five development paths: promoting industrial integration and enriching product supply;integrating marketing forces and establishing characteristic brands;improving service system and creating intelligent tourism;coordinating multiple interests and optimizing tourism management;improving safety guarantee and paying attention to ecological protection. |
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