Research On The Impact Of Continuous Cross- Border M&A On Enterprise Value Creation

In recent years,China's economy has developed rapidly,and its overall national strength and international status have improved significantly.The “Belt and Road” and other policies are also encouraging enterprises to “go global”.In this context,China's enterprises have intensified their external expansion activities,and cross-border mergers and acquisitions are very active,and the number of mergers and acquisitions has increased year by year.This article uses Ruyi Group as a case to carry out research on continuous cross-border mergers and acquisitions of textile enterprises,to explore the reasons for the company to implement continuous cross-border mergers and acquisitions,activities to achieve the merger and acquisition goals,and the impact of cross-border mergers and acquisitions on corporate value creation.The thesis combines related theories of mergers and acquisitions,such as synergy effects theory,market power theory and springboard effect theory for comprehensive analysis.Based on the analysis of financial indicators and the event research method,this article studies the drivers of continuous cross-border mergers and acquisitions of Ruyi Ruyi Group and the value creation effects of the company in market expansion,corporate management and business performance,and provides experience and continuous cross-border mergers and acquisitions for other textile companies.Use it for reference,and provide a new perspective for the research of continuous cross-border M & A performance.At the same time,this article uses comparative analysis to study Ruyi Group's cross-border M & A performance,and analyzes the relationship between the case's cross-border M & A event and its performance,making the analysis and evaluation of corporate cross-border M & A performance more in-depth and reliable.After the above analysis,it is found that,in general,continuous crossborder mergers and acquisitions have indeed improved the performance of Ruyi Group and realized value creation.Specifically,when the cross-border M & A was just implemented,the value of Ruyi Group's financial indicators showed a downward trend,but after several years of adaptation and adjustment,the synergy effect gradually came into play,and the performance of Ruyi Group immediately increased.The conclusion of empirical research also confirms this point.M & A events can improve the short-term performance of Ruyi Group and create value for the company.Based on the above analysis,this article draws the following conclusions: First,the company 's grasp of strategic opportunities in continuous cross-border mergers and acquisitions has helped the company to increase its value,confirming that it can achieve strategic transformation through continuous mergers and acquisitions and affect the increase in value;second,the industry In Ruyi Group's continuous cross-border mergers and acquisitions,the emphasis on synergy can help companies achieve value enhancement,but they must pay attention to the control of profit quality.Third,in the case of Ruyi Group's continuous mergers and acquisitions,the company's intangible asset synergy: technology,Brand and core competitiveness have helped the company achieve value enhancement.Fourth,the continuous cross-border mergers and acquisitions of the case enterprise Ruyi Group have improved market value in market value management,and the merger and acquisition has played a positive role in boosting the stock price.High-quality target mergers and acquisitions help companies obtain higher value-added.Finally,this paper hopes to summarize the experience and shortcomings of Ruyi Group's continuous cross-border mergers and acquisitions,and provide reference suggestions for subsequent cross-border mergers and acquisitions of textile companies.