Research On The Business Model Of Umpqua Bank

Since the reform and opening up nearly 40 years ago,China's economy has been developing continuously,and the banking industry has also been growing rapidly.The lack of financial services provided by most small and micro enterprises has always been an important issue affecting China's economic development.At present,the transformation of traditional banks,the differential operation,and the exploration of the business model and path of community banks are the important means to solve the existing problems of China's economy,and then to complete the construction of inclusive financial system.However,the development of community banks in China has experienced prosperity and decline,and they also face some difficulties in the development process.In the western developed countries,community banks have made rapid development,with a sound development system,and do not exist in a new bank business model,even in the financial crisis highlighted their own business advantages.The development orientation of community banks in the United States is clear,the operation mechanism is independent and mature,the service object is located in the small and medium-sized enterprises and community residents in the local community,which fills in the lack of small and micro enterprises and personal services of large banks,and plays an important role in the highly competitive banking industry in the United States.So this paper chooses the Umpqua bank as a case to analyze,and puts forward feasible suggestions for the operation mode of Chinese community bank.This paper summarizes the main research results of domestic and foreign scholars,combined with China's national conditions,economic development and the current situation of community banks,from four parts to analyze.First of all,the paper defines the concept of community bank,and summarizes the business model of commercial banks.Then it introduces three models of community bank in China,which are full function model,limited function model and service front-end model.It also discusses the current development of community bank in China,which is in the dilemma of fuzzy market positioning,lack of professional talents,the overall financial service ability to be improved and blind expansion of online stores.In the second part,the article starts with the case of American Umpqua Bank,starting from the micro individual,and summarizes the development process of Umpqua Bank from the establishment,transformation,rapidexpansion and steady development of Umpqua Bank,which paves the way for the later analysis of the operation mode of Umpqua bank.The third part tries to analyze the business model from five aspects: operation model,business management model,marketing model,profit model and risk management model.Finally,according to the results of case study,this paper summarizes the successful development experience of Amway bank,and from the perspective of China's national conditions,combined with the current specific situation of economic development,puts forward four suggestions for the transformation and development of China's community banks,including market positioning,service strategy,staff quality and business model innovation.