Research On The Network Marketing Strategy Of Jilin Province Easyhome Under The O2O Model

With the rapid development of network technology,a new e-commerce mode—O2O mode is quietly emerging.This e-commerce mode of online payment and offline experience and has penetrated into every field of our life.Easyhome is the management household building materials for the theme of the large household shopping center,established in March 1999.Nowadays,Easyhome is facing the increasingly fierce market environment of competition.If it still stays in the offline marketing stage,it can not bring the precise service to consumers,and difficult to retain consumers,will lose most of the market.The O2 O model can be used to make statistics of online and offline consumption behavior,collect social media information,analyze consumer behavior,and build a big data system,which is the biggest value of the Easyhome in the future.This paper takes Jilin Province Easyhome as the research object,studies and puts forward the strategy of network marketing under the mode of O2 O.Firstly,the theories of network marketing,O2 O mode,4P theory and online and offline marketing are summarized,and the research status at home and abroad.Then,it analyzes the current situation of Jilin Province Easyhome and marketing in Jilin Province,analyzes its external opportunities,threats and internal advantages and disadvantages with SWOT analysis,on the basis of SWOT analysis,the corresponding marketing strategy is given.Then discuss the necessity that the enterprise introduce O2 O and the feasibility of introducing O2 O into Easyhome is analyzed,and through the use of Domestic and foreign successful Household enterprises network marketing experience,get Easyhome application network marketing experience enlightenment.Finally,the paper gives some Suggestions on the network marketing of Jilin Province Easyhome under the mode of O2 O.It is expected to provide valuable reference for home furnishing enterprises in network marketing.