Study On Revenue Recognition And Measurement Of Online Game Enterprises

As the Online games market becoming more and more prosperous,the research on the revenue recognition and measurement of Online game enterprises plays an important role in the development of the Internet game industry.This paper will take Internet games enterprises as the main research object,because compared with the traditional industry,they are unique,which means the revenue of such enterprises is come from a large number of scattered individual customers,and the revenue recognition of such enterprises is mostly from the system generated data,so that Identifying the quality of accounting information send to the market is more difficult than traditional industries.Therefore,this paper starts with accounting treatment which is the basic of accounting information disclosure.On the one hand,based on the background of the full implementation of the revenue standard published in 2017,to explore whether the implementation of the new standards can meet the expectations of the standardsetters in line with the rapid economic development.On the other hand,under the guidance of more principled accounting standards,to discuss how to better apply the guidance of standards,then to make some practical suggestions for Internet game enterprises to maintain the standard,reliability and comparability of accounting information quality while high-speed development.Compared with the traditional industry,the transaction of Online game enterprises is certainly complex and unique.Their revenue is difficult to recognition and measurement,because they sale a variety of virtual goods rather than physical goods,which have complex life cycle,are hard to define the time point of consumption,to determine the transfer of control.On the one hand,the Internet gaming industry is booming,on the other hand,neither IFRS nor China's accounting standards,they have no clear application guide to regulate the recognition and measurement of revenue about Online games.Influenced by the accounting estimate,the professional judgment and the selection of accounting methods,the revenue of virtual currency sales and game props sales,the income recognition measurement of different enterprise is not uniform,which affects the comparability and reliability of accounting information.Therefore,it is necessary to do study on revenue recognition and measurement of online game enterprises.This study is based on the case analysis of the Kingnet network.First is the relevant theory introduction,and then the case analysis.Research ideas is find problems,analyze problems then find solutions.The first part is the theory introduction.In this section,starting with the development of revenue standard,the study will establish understanding of the essence of revenue recognition and measurement.The second part sorts out the relevant confirmation theory,based on the summaries which is the current situation of online games enterprises revenue recognition and measurement,and problems in revenue recognition and measurement.Part III,Case Part.This section takes the case company Kingnet network as the analysis point to analyze the revenue recognition point,revenue recognition amount,special transaction matters.The above analysis is focus prevalent problems in the online games industry which has influenced the quality of accounting information.After this,analyze the causes of the problem,combined with the characteristics of the industry,the characteristics of the business operation model,the revenue guidelines.Finally,recommendation.In order to promote the improvement of industry revenue recognition and measurement normative awareness,put forward constructive views to game industry enterprises and some relevant departments.